Is your resort profiting from TikTok’s large attain? With over 1 billion energetic customers, TikTok is altering how individuals uncover new journey locations, accommodations, and experiences. It’s now not only a platform for dancing—it’s a highly effective advertising and marketing software for accommodations trying to join with vacationers in a enjoyable, participating manner.
From our perspective as a hotel marketing solution, we’ve seen accommodations go viral in a single day, gaining hundreds of recent followers and potential visitors simply from one nice TikTok video. However success on TikTok isn’t random—you want strategic, artistic content material that captures consideration and retains individuals watching.
On this information, we’re sharing 6 TikTok social media put up concepts for accommodations that can enable you create participating content material, enhance your visibility, and drive extra bookings. Let’s get began!
Greatest TikTok Concepts & Examples for Motels
Under we´ve listed 6 examples throughout various kinds of content material you’ll be able to put up on TikTok, together with Consumer-generated content material (UGC) , behind-the-scenes content material posts, seasonal content material concepts, and far more!
Test it out:
1. Resort Room & Property Excursions
🎥 Why it works: Travelers love seeing what they’re booking before they commit.
How to do it:
- Film a 15-second walkthrough of a newly renovated suite with trending music.
- Use a 360-degree spin transition from the hotel entrance to the best room views.
- Show a “Budget vs. Luxury” comparison of different room categories.
2. Behind-the-Scenes Content
🎬 Why it works: Gives your audience an exclusive look into hotel operations.
How to do it:
- Show a staff member preparing a honeymoon suite with rose petals.
- Time-lapse your team setting up an event space for a wedding.
- Film a fun clip of your housekeeping team doing a “speed clean” challenge.
3. Guest Experiences & Testimonials
🛎️ Why it works: Real guest stories build trust and drive bookings.
How to do it:
- Ask guests to share their favorite part of their stay in a quick interview.
- Feature a montage of happy guest moments, from check-in to enjoying hotel amenities.
- Capture a before-and-after reaction when a guest sees their upgraded suite.
4. Day in the Life at the Hotel
🌞 Why it works: Gives a POV experience of what staying at your hotel is really like.
How to do it:
- Film “POV: You just woke up in paradise”, showing a sunrise view from the hotel balcony.
- Show a guest itinerary from breakfast to a spa session to a poolside cocktail.
- Create a slow-motion, relaxing video of a guest’s peaceful morning routine at the hotel.
5. Staff Introductions & Fun Challenges
👨🍳 Why it works: Makes your brand feel more human and relatable.
How to do it:
- Film “Meet the Team” introductions, where staff share fun facts about themselves.
- Have your bartender try to make a cocktail in 10 seconds.
- Challenge the front desk team to guess a guest’s dream destination in a fast-paced Q&A.
6. Travel Tips & Local Guides
🗺️ Why it works: TikTok users love discovering new places and insider travel tips.
How to do it:
- Post a “3 Hidden Gems Near Our Hotel” video with scenic clips.
- Share a “24 Hours in [Your City]” travel itinerary featuring hotel partnerships.
- Give insider hacks like the best time to visit a famous attraction without crowds.
Hope these 6 tips are useful for your hotel marketing strategy. Read the full article and take your TikTok technique to the following stage.
About WIWT – WISH I WAS THERE
WIWT – WISH I WAS THERE presents a totally completely different resolution for accommodations to promote rooms to the followers of inluencers. Our social promoting platform works on an affiliate marketing online mannequin, the place accommodations pay fee for every room booked, identical to with an OTA. And influencers could make a fee when their followers e book a room at a resort. We’ve simplified the influencer advertising and marketing panorama, taking out the excessive contact and labor intensive aspect.
Motels can merely join their channel supervisor, and WIWT takes care of promoting rooms.