With 120 rooms and a rooftop pool overlooking London’s Shoreditch neighborhood, the brand new Virgin Hotels London-Shoreditch is making waves in London’s East Finish.

Since opening in August 2024 because the eighth property within the Virgin Accommodations portfolio, its putting façade on Curtain Highway has caught my eye anytime I stroll by; so I used to be wanting to step contained in the modern constructing with manufacturing unit home windows on this eclectic neighborhood of London. I discovered that the resort completely encapsulates the vitality of Shoreditch.

Inside, the resort rooms boast Virgin’s signature «Chamber» design: a two-room structure that separates the sleeping space from the dressing room, making even the usual rooms really feel spacious and splendid. Every lavatory is outfit with a steam bathe and plush, luscious robes. Rooms are stocked with artisanal snacks and wines, elegantly showcased in a daring Virgin-signature-red Smeg fridge.

My weekend getaway on the new resort was crammed with dwell music, craft cocktails on the Commons Membership, and a scrumptious dinner at chef Dani García’s restaurant, BiBo Shoreditch.

For me, what units the Virgin Resort aside is its considerate nod to the world’s inventive roots. From curated playlists within the foyer to native artwork lining the partitions, each element feels very Shoreditch.

And whereas the resort’s facilities — a 24-hour fitness center, co-working areas, a rooftop terrace, and a spa — make it straightforward to remain put, the bustling markets, classic retailers, and edgy artwork galleries simply exterior the door are unattainable to withstand.

Right here, my overview of the brand new Virgin Accommodations London-Shoreditch.

The Rooms

The resort has 120 rooms with Virgin’s signature “Chamber” structure, dividing the sleeping space from the dressing room for a spacious, purposeful really feel. Entry-level rooms function plush beds, Frette linens, and pops of daring purple, whereas rooftop suites embrace personal terraces with panoramic metropolis views. Loos boast rain-head showers and heated flooring. Whether or not in a regular room or a collection, you may discover useful facilities at your fingertips; you possibly can request laundry pickup or room service on the tv.

Meals and Drink

Eating on the Virgin Resort London-Shoreditch celebrates native flavors with a contemporary twist. The flagship restaurant, Bibo Shoreditch by chef Dani García, serves a inventive, Spanish-inspired menu utilizing seasonal, domestically sourced components — I cherished my roasted hen paella and the tapas on provide. The all-day café, Marlin’s on the Roof, offers a relaxed house for working or socializing, panoramic metropolis views, specialty espresso, and lightweight bites. There’s additionally Blue Marlin Ibiza London, a members-only membership that resort visitors can entry for a charge, with a poolside lounge and late-night DJ units.

Actions and Experiences

A 24-hour health heart with Technogym tools means that you can keep on with your exercise routine whereas on trip. The resort recurrently hosts dwell music at numerous venues all through the resort. The rooftop pool is, in fact, a spotlight, however there are additionally spa providers. And visitors can use Blue Marlin Non-public Members areas for £25 per particular person per keep. Lastly, a hi-tech amenity that is not be neglected: Lucy, the cellular app {that a} resort spokesperson says «permits visitors to have a very ‘touch-free’ expertise, use their telephone as a key, management lighting and temperature within the room, order room service, and take a look at all from their cellular gadget.»

Accessibility and Sustainability

Twelve rooms on property are ADA-compliant, although the general public areas usually are not; the resort at present has no sustainability info to share.

Location

Nestled within the coronary heart of Shoreditch, the resort offers vacationers direct entry to East London’s vibrant cultural scene. Inside strolling distance, you’ll discover the well-known Brick Lane markets, distinctive classic retailers, and the enduring avenue artwork of Shoreditch. There are lots of public transport choices close by, together with the Shoreditch Excessive Avenue Overground station, Curtain Highway Bus station, and the Previous Avenue underground station. There is no such thing as a have to hire a automobile, as the town’s finest points of interest are proper at your fingertips.

Find out how to Get the Most Worth Out of Your Keep

The Virgin Resort London-Shoreditch participates in Virgin’s loyalty program referred to as The Know, providing members unique perks like discounted charges and complimentary upgrades when obtainable. (It is value noting that the Virgin model calls their program «membership with out dues» — there isn’t any cost for the loyalty program, you simply want to enroll to get the perks.) For the very best worth, ebook instantly by way of the Virgin Accommodations web site to entry particular packages that embrace eating credit or late check-out. One of many packages, Advance Buy Breakfast, will get you 30 p.c off your morning meal by shopping for it forward of time.