Unity Software program (U) shares jumped 7% Thursday, a day after a social media publish by the meme stock hero generally known as «Roaring Kitty» that includes a clip referencing the late musician Rick James, who had a tune referred to as «Unity.»

No latest securities filings by Unity Software program present that Keith Gill, a.okay.a. «Roaring Kitty,» had bought shares.

‘Roaring Kitty’ Posts Have Despatched A number of Shares Leaping Since Final June

After making his mark through the meme inventory craze of late 2020 and early 2021, Gill resurfaced final yr, sending shares of a number of shares leaping along with his posts.

Gill’s foray again into the limelight started in June, when he indicated a large position in online game retailer GameStop (GME) in a publish on Reddit (RDDT), the place he goes by the username «DeepF—ingValue.» That was adopted with a cryptic photograph of a cartoon canine on X that drove up shares of Chewy (CHWY) and Petco Well being + Wellness (WOOF).  

Later, a Securities and Exchange Commission (SEC) submitting revealed Gill had taken a position in Chewy. Gill later posted one other cryptic photograph from the film «Toy Story 2,» suggesting that he had dropped the inventory. He did sell it later within the yr.

Regardless of Thursday’s rise, Unity Software program’s inventory has misplaced almost 40% of its worth over the previous 12 months.

CORRECTION and UPDATE—This story has been corrected to replicate that the GIF references Rick James, and up to date to offer the most recent inventory worth data.