Accor is investing its conferences and occasions providing throughout its Pacific portfolio to seize surging demand within the MICE market with main refurbishments and the launch of recent resorts.
The Asia Pacific area is reported to be the fastest-growing MICE market globally, with development forecast at a CAGR of 10.0% from 2024 to 2030.
Accor Pacific Chief Working Officer PM&E, Adrian Williams, mentioned the elevated demand for in-person occasions is obvious throughout the lodge portfolio.
“Over the previous 12 months, we’ve seen a notable uplift in conferences and occasions enterprise throughout our resorts within the Pacific area,” Williams advised HM.
“The resurgence displays a powerful need for face-to-face connection and collaboration, which is driving enterprise momentum throughout the area.
“Analysis has proven that face-to-face conferences considerably enhance enterprise success, reinforcing the worth of in-person gatherings.”
As company journey continues to raise, resorts are seeing an uptick in enterprise occasion bookings.
“As company journey steadily returns, we’re seeing a optimistic flow-on impact on the demand for conferences and occasions,” Williams mentioned.
“Companies are more and more recognising the worth of bringing their groups collectively, whether or not it’s for technique classes, coaching or consumer engagement.
“That is driving development throughout our complete portfolio of resorts, from CBD to resort-style places.”
The implementation of superior applied sciences is a key aspect of Accor’s conferences and occasions upgrades throughout the portfolio to enhance visitor expertise.
“Funding in superior audio-visual techniques, seamless connectivity, and sensible occasion options is essential to enhancing the delegate expertise and driving success,” Williams mentioned.
“Our resorts are targeted on delivering versatile, tech-enabled options to fulfill the evolving wants of occasion organisers and friends, making certain we stay on the forefront of the conferences and occasions trade.”