Minor Resorts is having fun with a surge in net site visitors and bookings at three of its Anantara properties in Thailand following their international prominence on Season 3 of hit HBO sequence, The White Lotus.

Anantara Lawana Koh Samui Resort, Anantara Bophut Koh Samui Resort and Anantara Mai Khao Phuket had been the principal filming areas for the third season of the favored comedy-drama, which premiered on February 16, alongside 4 Seasons Resort Koh Samui, which can also be owned by Minor Resorts.

In keeping with Minor Resorts Group Director of Public Relations and Communications, Mark Thompson, site visitors to the Anantara resorts’ web sites has risen 104% year-over-year (y-y) for the month of February, with the three properties additionally reporting a 41% y-y rise in direct on-line bookings made in the identical interval.

Notable spikes in reserving conversion had been recorded on February 17 and February 24 – corresponding with the airing of the present’s first two episodes, Thompson revealed, with room night time reserving manufacturing for the retail section rising 53% and over 180% in these two weeks respectively, in comparison with the earlier 12 months.

Moreover, week-over-week information reveals a 100% improve in search site visitors on the Anantara web reserving engine for the three properties in comparison with the identical weeks final 12 months, highlighting the ability of tv and movie on travellers’ determination making.

The influence isn’t solely being felt on the three Anantara properties featured within the sequence, with Minor Resorts reporting net site visitors for all its luxurious properties in Thailand have witnessed development in international net site visitors, up practically 40% y-y in February, principally from key supply markets together with the UK, US, India, Germany, and France.

“We’re thrilled to see travellers around the globe impressed by the gorgeous settings in The White Lotus,” mentioned Minor Worldwide Group CEO, Dillip Rajakarier.

“We personal and function greater than 30 inns, resorts and residences in Thailand, and we anticipate this is not going to solely enhance curiosity in Thailand globally but in addition improve its positioning as a world luxurious leisure and wellness vacation spot.”

In a bid to leverage visitor demand for screen-inspired escapes, Anantara is providing a Lotus Awakening Escape bundle which incorporates experiences on the three Anantara resorts featured on The White Lotus and distinctive actions impressed by the sequence, which might be true to Thailand.

4 Seasons resorts in Hawaii and Sicily noticed related success as filming areas for The White Lotus Season 1 and Season 2 respectively.