Accor is increasing its premier residence resort model, The Sebel, with the addition of The Sebel Melbourne Kew, underneath a franchise settlement with Regional Lodging Group (RA Group).

Previously Resort 115, the property has been reflagged underneath The Sebel, providing 89 resort rooms and 23 one- and two-bedroom flats, 6km east of Melbourne’s CBD.

The resort additionally incorporates a operate area able to internet hosting as much as 130 delegates for cocktail receptions or 80 company for banquets.

“We’re thrilled to welcome The Sebel Melbourne Kew to our intensive community of accommodations in Melbourne’s metropolis centre and suburbs,” mentioned Accor Pacific Chief Working Officer PM&E, Adrian Williams.

“This addition completely enhances our portfolio in Melbourne’s japanese suburbs, offering an distinctive base for each company and leisure travellers.

“With Melbourne’s calendar of iconic occasions, together with the Australian Open, Boxing Day Check, and Australian Grand Prix, Kew affords the proper base with its handy metropolis connections, leafy appeal, vibrant village ambiance, and excellent cafes, bars, and boutique outlets.

“The resort will profit from Accor’s unparalleled energy in distribution and loyalty. It will assist enhance bookings from each company and leisure journey segments.”

The Sebel Melbourne Kew is the ninth property for The Sebel model in Victoria and the thirty fifth in Australia and New Zealand. It takes Accor’s Melbourne resort depend to 42.

“Branding the property as The Sebel was central to the deal,” mentioned RA Group Managing Director, Dominic Quilligan.

“My crew is happy to work with Accor to utilise their information and expertise of the inner-city Melbourne market, in addition to to witness the anticipated important uplift within the property’s efficiency by means of Accor’s established distribution channels and advertising machine.”

As RA Group’s first city-based resort, the property joins a portfolio of eight regional properties throughout New South Wales, Victoria and Queensland.

RA Group is endeavor an in depth refurbishment of the foyer and reception, with plans for additional upgrades to the lodging sooner or later.