With greater than 100 twin‑model properties below growth, pairings like Hilton’s Home2 Suite by Hilton and Tru by Hilton twin‑model are delivering flexibility for visitors and value efficiencies for lodge homeowners
One lodge. One large signal above the door letting you understand which model it belongs to. That was the established order for resorts – at the very least, till the early 2000s, when dual-brand resorts first arrived on the scene.
Lately, dual-brand initiatives inside Hilton have turn into extra prevalent, because of their skill to serve quite a lot of keep events, giving visitors extra choices for room varieties that meet their distinctive wants. For a giant household journey, made of oldsters with youngsters in addition to youthful {couples} and singles, or a piece journey the place a colleague wants to remain on the town an additional week or two, a variety of room varieties imply all may be below the identical roof, even when they aren’t below the identical Hilton model.
Twin-brand properties supply homeowners distinctive options to save lots of on operational prices and the flexibleness to fulfill totally different sources of demand. They create alternatives to seize totally different keep events, which in flip, ship enhanced advantages to visitors.
Their flexibility has pushed their elevated reputation, with Hilton now working greater than 125 dual-brand properties globally. As of the tip of 2024, dual-brand Hilton areas could be the corporate’s 8th largest international model if operated standalone.
Well-liked Hilton model pairings globally embrace:
Dual-brand hotels have existed for decades but in recent years, the potential for giving guests a more flexible stay experience has grown,
said Andrew Harp, brand leader, Tru by Hilton. It’s not just a mixture of room types, as guests can take advantage of a wider range of amenities, such as shared fitness centers, pools, and food and beverage options that highlight the best of each brand. This model also benefits a range of locations – high density markets, including Raleigh, Nashville, Montreal, and smaller cities with more targeted demand generators, such as Lumberton, North Carolina and Kearney, Nebraska.
Beyond the existing portfolio, dual-brand properties are expected to continue to grow, with more than 100 dual-brand Hilton properties currently under development.
Dual-brand hotels are a key example of how we are able to flex our brands to meet owner demand, ensuring we are the partner of choice when developing a hotel,
said Matt Wehling, senior vice president, development, US & Canada, Hilton. With more than 100 locations currently under development, the majority of which are located in the United States, we’re partnering with owners across the country to deliver creative solutions that address unique market demands and create more opportunities for guests to experience Hilton’s brands.
Typically, a single hotel or brand will occupy a property, with amenities, operations and back of house functions used by the hotel. The majority of Hilton’s portfolio operates this way.
In cases where owners see multiple demand sources, a dual-brand hotel may be a smart investment choice, diversifying revenue sources while also reducing operational costs. For example, a hotel owner might be building a hotel somewhere with a mix of business travel demand that could be best served by an extended stay brand, alongside value-minded family leisure demand that would stay in a focused service brand, particularly one that includes free breakfast as standard. In cases like these, the hotel owner can meet both those guest needs with one property.
Dual-brand properties have trended towards a blended structure over the years, combining more spaces and delivering a truly unique guest experience. In the last five years, Hilton has opened an average of 13 dual-brand hotels each year, doubling the size of its dual-brand portfolio.
Recent Dual-Brand Properties
Tru by Hilton Phoenix Midtown X Home2 Suites by Hilton Phoenix Midtown
With greater than 40 dual-brand properties below growth for Tru and Home2, homeowners can make the most of a bespoke prototype for this mixture. The lately opened Home2 Suites by Hilton Phoenix Midtown and Tru by Hilton Phoenix Midtown leveraged this prototype, adapting it to assembly the necessities of this distinctive web site, offering visitors and their pets a keep expertise rooted in worth and luxury, the place visitors can benefit from the signature providers every model is understood for, together with Tru’s pancakes and Home2’s new construct your personal breakfast sandwiches.
Tru by Hilton Lumberton X Home2 Suites by Hilton Lumberton
This dual-brand lodge opened in 2025 as one of many largest resorts in Lumberton, exhibiting the dual-brand prototype’s skill to adapt to smaller cities. Leisure and enterprise visitors really feel the comforts of dwelling whereas immersing themselves within the native Lumberton neighborhood. Friends at Tru by Hilton Lumberton and Home2 Suites by Hilton Lumberton can get pleasure from complimentary breakfast within the shared communal area and chill out on the outside patio and hearth pits.
Tempo by Hilton Raleigh Downtown X Homewood Suites by Hilton Raleigh Downtown
Opened earlier this 12 months, this dual-brand lodge is the primary below these two Hilton manufacturers. The up to date dual-brand property provides curated areas and considerate facilities tailor-made to enterprise and leisure vacationers. As a convergence of upscale consolation and comfort, the property provides versatile assembly and occasion areas and elevated property facilities to assist all visitors keep their health routine on the state-of-the-art health middle and revel in scrumptious bites on the property’s up to date rooftop bar and restaurant, City Oak.
Hampton by Hilton Austin East Side 5th Street X Home2 Suites by Hilton Austin East Side 5th Street
Expertise one of the best of Austin on the dual-brand Hampton by Hilton and Home2 Suites by Hilton Austin East Facet fifth Road lodge. Positioned close to standard sights and only a brief distance from downtown Austin’s vibrant procuring, eating, and nightlife, this pet-friendly lodge provides a spread of facilities for enterprise and leisure vacationers. Whether or not touring for a brief journey or an prolonged keep, visitors can begin their day with a complimentary breakfast that includes signature dishes from each manufacturers, earlier than benefiting from the resorts’ pool and health middle.
Hilton Garden Inn Nashville West End Avenue X Home2 Suites by Hilton Nashville West End Avenue
This dual-brand lodge provides a mix of upscale lodging and extended-stay comforts. Positioned in Midtown Nashville, the pet-friendly lodge options fashionable facilities comparable to a rooftop pool, health middle, and on-site eating on the Backyard Grille & Bar. Friends can get pleasure from easy accessibility to standard sights like Centennial Park, Vanderbilt College, and the vigorous Broadway district, making it a great selection for each enterprise and leisure vacationers.