MIAMI, FL – SH Accommodations & Resorts, the father or mother firm of award-winning manufacturers together with 1 Accommodations, Baccarat Accommodations, and Treehouse Accommodations, is celebrating its 10th anniversary by formally rebranding as Starwood Accommodations, reviving the enduring international model created almost 30 years in the past by Barry Sternlicht, one of the vital revolutionary and influential leaders in trendy hospitality. Together with this daring change, Starwood Accommodations is poised for important progress in 2025, with greater than 40 properties open or in improvement throughout its three manufacturers on 4 continents. The rebranding is an thrilling return of a trusted identify that redefined the hospitality {industry}. In Sternlicht’s time as Chairman & CEO main Starwood Accommodations & Resorts, it grew to become the most important lodge firm on this planet measured by EBITDA and constructed legendary manufacturers that outperformed globally and nonetheless get pleasure from huge success at this time. Sternlicht additionally created W Accommodations, grew St. Regis from a single property into a world luxurious lodge assortment, and reworked the {industry} by redefining and reviving manufacturers like The Luxurious Assortment, Sheraton, Westin, Le Meridien, and 4 Factors. Further improvements embody the creation of Westin’s Heavenly Mattress and Starwood Most well-liked Visitor, one of the vital beloved frequent traveler packages of its time. Sternlicht and the corporate acquired quite a few awards centered on innovation and model distinction.
Reintroducing the Starwood Accommodations identify is personally very thrilling for me. It’s a tribute to a legacy that hundreds of thousands of individuals know and belief—and it comes at a decisive second in our firm’s historical past. Over the previous decade, SH Accommodations & Resorts has constructed three extraordinary manufacturers, together with the mission-driven 1 Accommodations, which demonstrates how visitors can stay an opulent, sustainable life with out sacrifice. I didn’t need to do one other typical lodge model after W. The world doesn’t want one other model, it wants a greater 1. By reviving the Starwood Accommodations identify, we purpose to marry this trusted legacy of youth, innovation, and visitor focus with our trendy, tech-enabled, personalised strategy to hospitality. As we take this subsequent step, we’re doubling down on our mission to encourage, innovate, and make a distinction—for our visitors, our companions, and the planet. Sternlicht, Founder and Chairman of Starwood Accommodations and Chairman of Starwood Capital Group
Because it embarks on this subsequent chapter, Starwood Accommodations is celebrating not simply the place it’s been however the place it’s going. This milestone yr brings international progress, pushed by forward-thinking initiatives, industry-leading sustainability, and a sturdy improvement pipeline. This contains the debut of flagship properties in Tokyo, Melbourne, and Copenhagen, in addition to additional growth into dynamic new markets such because the Center East and Southern Europe.
Starwood Accommodations as soon as disrupted the {industry} below Barry’s management. On the tenth anniversary of SH Accommodations & Resorts, we’ll construct on that legacy and develop into an much more revolutionary and forward-thinking firm. Our cadre of distinctive manufacturers with distinctive choices, delivered to life by one of the best workforce members within the {industry}, will delight and shock expertise seekers of all ages across the globe. Raul Leal, CEO of Starwood Accommodations
1 Accommodations & Houses: A Decade of Nature-Impressed Journey
The 1 Accommodations model launched in 2015 with the opening of Miami’s 1 Resort South Seashore and New York Metropolis’s 1 Resort Central Park, setting a brand new benchmark for biophilic design and sustainable practices in hospitality. Over the previous decade, the model has expanded into main international locations, together with Brooklyn (New York Metropolis), West Hollywood (Los Angeles), Sanya (China), Toronto, Nashville, San Francisco, Hanalei Bay (on the Hawaiian island of Kauai), and Mayfair (London).
As we mirror on a decade of 1 Accommodations, we’re happy with how far we’ve are available in inspiring visitors to look after the planet,
says Sternlicht. With our new openings, we’re bringing our mission to new markets and persevering with to lift the bar for sustainable luxurious.
In keeping with the 1 Accommodations model mission to attach visitors to nature and do good for folks and planet, the corporate is partnering with Arbor Day Basis to donate 100,000 bushes to nurseries in preparation for reforestation efforts in Los Angeles to assist restore important inexperienced areas. Los Angeles is house to 1 Resort West Hollywood, which supported first responders with much-needed complimentary relaxation in the course of the current wildfires and is offering extended-stay reductions for displaced households.
Furthering its platform for change, the groundbreaking MISSION—1 Accommodations’ membership program, which highlights the evolution of loyalty and delivers a hyper-personalized visitor expertise whereas offering a platform to provide again to the planet—will proceed to evolve. By empowering visitors to make significant contributions to environmental and social causes, MISSION is a chance for each keep at 1 Accommodations to go away a constructive influence.
In 2025, 1 Accommodations & Houses will proceed its legacy of environmentally aware hospitality with thrilling new properties:
- 1 Resort Seattle (Spring 2025): Drawing inspiration from the Pacific Northwest’s gorgeous pure magnificence, this 153-room property will function immersive designs and reclaimed supplies that remember the area’s distinctive heritage.
- 1 Resort & Houses Melbourne (mid-2025): Centered round an iconic construction alongside the Yarra River, this Australian waterfront sanctuary could have 277 visitor rooms, 114 residences, and a wellness heart targeted on holistic rejuvenation—a real city retreat.
- 1 Resort Copenhagen (Summer time 2025): Opening within the coronary heart of Denmark’s capital, this 288-key property will align with Copenhagen’s formidable carbon-neutral targets through cutting-edge vitality effectivity and inexperienced structure.
- 1 Resort Tokyo (Fall 2025): Marking the model’s extremely anticipated debut in Asia, this serene sanctuary within the coronary heart of Tokyo will mix nature-inspired design, environmental innovation, and Japan’s wealthy cultural heritage.
Openings past 2025 embody Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Riyadh (Saudi Arabia), and San Miguel de Allende (Mexico).
Baccarat Accommodations & Residences: Redefining Glamour
Baccarat Accommodations embodies the timeless class, craftsmanship, and artistry of the namesake crystal model. Following the success of its flagship property—Baccarat Resort New York—the model shall be increasing into a number of the world’s most iconic locations within the coming years, together with Rome, Florence, Riyadh (Saudi Arabia), Dubai, and the Maldives.
Treehouse Accommodations: Whimsical Escapes
Treehouse Accommodations, the most recent of Starwood’s three manufacturers, brings playful design and a nostalgic sense of awe and marvel to the hospitality panorama. We would like visitors to flee to the carefree pleasure of their youth—playful, enjoyable, partaking, and an oasis of leisure,
says Leal. After the extremely acclaimed debut of its flagship property in central London, the model is increasing its joyful ethos to new locations:
- Treehouse Manchester (UK) (Spring 2025): This reworked 14-story property will embody whimsical communal areas, imaginative design components, and domestically impressed programming that celebrates Manchester’s numerous tradition.
- Treehouse Silicon Valley (Spring 2025): Situated in Sunnyvale, CA—the center of tech innovation—this 254-key property options domestically impressed enjoyable facilities, considerate programming, a number of meals & beverage choices, and dynamic areas for social and enterprise gatherings.
Further lodges within the pipeline embody Adelaide (Australia), Riyadh (Saudi Arabia), and Brickell (Miami).
Branded Residences
As a part of the expansion technique of 1 Accommodations & Houses and Baccarat Accommodations & Residences, a number of new branded residences are in improvement. Present properties embody 1 Houses South Seashore and Baccarat Residences New York. Upcoming Baccarat Residences will complement lodge openings in Dubai, the Maldives, and Riyadh, whereas new 1 Houses areas are launching alongside lodges in Melbourne (debuting this yr), Crete, and San Miguel de Allende. Baccarat Brickell is deliberate as a standalone improvement.
Elevating the Visitor Expertise By Culinary Journeys and Holistic Wellness
Eating and wellness will proceed to be on the coronary heart of Starwood Accommodations’ strategy to hospitality and stay core components of the visitor expertise. With a devoted give attention to creating memorable moments, the corporate collaborates with a number of the world’s most celebrated cooks and wellness pioneers to ship unique experiences.
In London, 1 Resort Mayfair’s signature restaurant, Dovetale—helmed by two Michelin-starred chef Tom Sellers—has reimagined trendy European delicacies. Throughout the Atlantic, 1 Resort Central Park options Jams by Jonathan Waxman, a pioneer in farm-to-table eating. The extremely anticipated Treehouse Silicon Valley is debuting Valley Goat, the place James Beard Award-winning chef Stephanie Izard will showcase the seasonal bounty of Northern California. And at 1 Resort South Seashore, James Beard Award-winning chef Michael Solomonov is about to introduce AVIV, celebrating the wealthy flavors of Israel and the broader area, paired with domestically sourced components.
Wellness is a pure extension of Starwood Accommodations’ mission to stay in concord with nature. Designed to nurture thoughts, physique, and spirit, the properties function experiential programming that connects visitors to nature whereas selling holistic well-being. Practically each 1 Accommodations property options the Bamford Wellness Spa, created in partnership with Carole Bamford, a pioneer in natural, sustainable, and holistic dwelling. Bamford Wellness Spas provide remedies impressed by conventional therapies and native influences.
On the island of Kauai, 1 Resort Hanalei Bay elevates wellness to new heights with a revolutionary strategy to well-being that features regenerative medication, precision therapies, an 18,000 square-foot Bamford Wellness Spa, and Anatomy, a cutting-edge health heart. With a basis in sports activities science and energy conditioning, Anatomy’s packages provide a performance-focused edge to non-public health.
By considerate culinary and wellness experiences, we try to recharge the soul, nurture the physique, and encourage a deeper connection to the world round us,
says Leal. It’s not nearly providing facilities—it’s about creating transformative moments that stick with our visitors lengthy after they go away.
Wanting Forward: Constructing a Sustainable Future
Sustainability has and can proceed to be a cornerstone of Starwood Accommodations’ progress technique. Each facet of the corporate displays a profound dedication to the planet and its folks, integrating eco-conscious design, operations, and visitor experiences that harmonize with the pure world.
This dedication is clear by way of measurable accomplishments. All properties work to realize LEED, BREEAM or comparable certification, demonstrating a dedication to sustainable design, building, and operations. Thus far, SH Accommodations & Resorts has offset 46,612 tons of CO2, considerably lowering its environmental footprint. Expanded zero-waste packages have resulted in a 75% diversion charge, with 3.4 million kilos of supplies recycled yearly. Licensed Sustainable Gatherings have achieved a 99.6% diversion charge, setting a brand new commonplace for eco-conscious occasions. As well as, 417,265 kilos of supplies have been reused and donated in 2024 alone, together with greater than 52,681 kilos of meals donated to over 35 charity companions.
Properties like the brand new 1 Resort & Houses Melbourne showcase considerate preservation and eco-sensitive change: The centerpiece of the lodge is the enduring Items Shed No. 5, an instance of adaptive reuse that preserves town’s cultural heritage whereas incorporating round economic system ideas and revolutionary sustainability practices. On the new 1 Resort Seattle, reclaimed timber, biophilic design components, and moss-inspired artwork seamlessly merge the constructed setting with the Pacific Northwest’s pure magnificence.
Throughout the portfolio, plant-forward menus and partnerships with native farms spotlight a dedication to rethinking culinary practices whereas minimizing environmental influence. Friends encounter sustainable particulars at each flip, from natural tub merchandise and upcycled facilities to refillable water stations that cut back reliance on single-use plastics.
The give attention to sustainability extends past bodily areas to the individuals who convey this mission to life. To ship these transformative experiences, the workforce will develop from 3,900 to greater than 5,000 members in 2025. Neighborhood engagement packages just like the 1 Much less Factor initiative—which inspires aware disposal—and partnerships with native organizations additional amplify this influence, offering significant contributions to the communities surrounding every property.
“Our journey has simply begun,” says Sternlicht. As we embrace daring concepts, develop into new markets, and proceed to reinvent the hospitality panorama, we hope to construct a legacy that may encourage future generations. One of the best is but to return.
For extra info, go to starwoodhotels.com
About Starwood Accommodations
Starwood Accommodations, an affiliate of world non-public funding agency Starwood Capital Group, is a sustainable lodge model administration firm that operates 1 Accommodations, a nature-inspired way of life model that launched in 2015 with properties in South Seashore (Miami) and Manhattan and contains Brooklyn Bridge (New York Metropolis), West Hollywood (Los Angeles), Sanya (China), Toronto, San Francisco, Nashville, the lately opened Hanalei Bay (Kauai) flagship property and the model’s first European property in Mayfair (London) with initiatives in improvement in Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Copenhagen, Riyadh (Saudi Arabia), Melbourne (Australia), Seattle and San Miguel de Allende (Mexico); Baccarat Accommodations & Resorts, a luxurious model that made its debut in March 2015 with the opening of its flagship property in New York Metropolis, with initiatives below improvement in Rome, Florence, Dubai, Riyadh (Saudi Arabia), Brickell (Miami), and the Maldives; and Treehouse Accommodations, which premiered in London in 2019 and with initiatives below improvement in Manchester (UK), Silicon Valley (California), Brickell (Miami), Adelaide (Australia) and Riyadh (Saudi Arabia). Leveraging its advertising, design, operational and technological experience, Starwood Accommodations is the power behind a number of the most groundbreaking and dynamic lodge manufacturers on this planet.