MIAMI, Florida—SH Hotels & Resorts celebrated its tenth anniversary by rebranding as Starwood Accommodations, reviving the worldwide model created almost 30 years in the past by Barry Sternlicht. Together with this modification, Starwood Accommodations has deliberate development for 2025, with greater than 40 properties open or in growth throughout its three manufacturers on 4 continents. In Sternlicht’s time as chairman and CEO of Starwood Accommodations & Resorts, he created W Accommodations, grew St. Regis from a single property into a worldwide luxurious resort assortment, and up to date manufacturers like The Luxurious Assortment, Sheraton, Westin, Le Meridien, and 4 Factors.

“Reintroducing the Starwood Accommodations identify is personally very thrilling for me. It’s a tribute to a legacy that tens of millions of individuals know and belief—and it comes at a decisive second in our firm’s historical past,” mentioned Sternlicht, founder and chairman, Starwood Accommodations, and chairman of Starwood Capital Group. “Over the previous decade, SH Accommodations & Resorts has constructed three extraordinary manufacturers, together with the mission-driven 1 Accommodations, which demonstrates how company can stay an expensive, sustainable life with out sacrifice. I didn’t need to do one other typical resort model after W. The world doesn’t want one other model, it wants a greater 1. By reviving the Starwood Accommodations identify, we intention to marry this trusted legacy of youth, innovation, and visitor focus with our fashionable, tech-enabled, customized strategy to hospitality. As we take this subsequent step, we’re doubling down on our mission to encourage, innovate, and make a distinction—for our company, our companions, and the planet.”

Starwood Accommodations has deliberate the debut of flagship properties in Tokyo, Melbourne, and Copenhagen, in addition to additional enlargement into new markets such because the Center East and Southern Europe.

“Starwood Accommodations as soon as disrupted the business underneath Barry’s management. On the tenth anniversary of SH Accommodations & Resorts, we’ll construct on that legacy and turn into an much more progressive and forward-thinking firm,” sayidRaul Leal, CEO, Starwood Accommodations. “Our cadre of distinctive manufacturers with distinctive choices, dropped at life by the perfect staff members within the business, will delight and shock expertise seekers of all ages across the globe.”

1 Accommodations & Properties:

The 1 Accommodations model launched in 2015 with the opening of Miami’s 1 Lodge South Seaside and New York Metropolis’s 1 Lodge Central Park. Over the previous decade, the model has expanded into main world locations, together with Brooklyn, New York Metropolis; West Hollywood, Los Angeles; Sanya, China; Toronto, Canada; Nashville, Tennessee; San Francisco, California; Hanalei Bay on Kauai, Hawaii; and Mayfair, London.

“As we mirror on a decade of 1 Accommodations, we’re pleased with how far we’ve are available inspiring company to look after the planet,” mentioned Sternlicht. “With our new openings, we’re bringing our mission to new markets and persevering with to lift the bar for sustainable luxurious.”

In 2025, 1 Accommodations & Properties can have new properties together with:

• 1 Lodge Seattle (Spring 2025)
• 1 Lodge & Properties Melbourne (Mid-2025)
• 1 Lodge Copenhagen (Summer season 2025)
• 1 Lodge Tokyo (Fall 2025)

Openings past 2025 embrace Cabo San Lucas, Mexico; Paris, France; Elounda Hills, Crete; Austin, Texas; Riyadh, Saudi Arabia; and San Miguel de Allende, Mexico.

Baccarat Accommodations & Residences:

Following its flagship property—Baccarat Lodge New York—the model will likely be increasing within the coming years, together with Rome, Italy; Florence, Italy; Riyadh, Saudi Arabia; Dubai, India; and the Maldives.

Treehouse Accommodations

Treehouse Accommodations is the latest of Starwood’s three manufacturers. After the debut of its flagship property in central London, England, the model is increasing innew locations:

• Treehouse Manchester (Spring 2025)
• Treehouse Silicon Valley (Spring 2025)

Further inns within the pipeline embrace Adelaide, Australia; Riyadh, Saudi Arabia; and Brickell, Miami.

Branded Residences

As a part of the expansion technique of 1 Accommodations & Properties and Baccarat Accommodations & Residences, a number of new branded residences are in growth. Current properties embrace 1 Properties South Seaside and Baccarat Residences New York. Upcoming Baccarat Residences will complement resort openings in Dubai, the Maldives, and Riyadh, whereas new 1 Properties areas are launching alongside inns in Melbourne (debuting this 12 months), Crete, and San Miguel de Allende. Baccarat Brickell is deliberate as a standalone growth.

Culinary and Wellness

Eating and wellness will proceed to be half Starwood Accommodations’ strategy to hospitality and stay core parts of the visitor expertise.

In London, 1 Lodge Mayfair’s signature restaurant, Dovetale—helmed by Tom Sellers—has reimagined European delicacies. Throughout the Atlantic, 1 Lodge Central Park options Jams by Jonathan Waxman, a farm-to-table eating expertise. The Treehouse Silicon Valley is debuting Valley Goat, the place Stephanie Izard will present the seasonal choices of Northern California. And at 1 Lodge South Seaside, Michael Solomonov is about to introduce AVIV, together with the flavors of Israel and the broader area.

Wellness is an extension of Starwood Accommodations’ mission. Properties embrace experiential programming that connects company to nature whereas selling holistic well-being. Practically each 1 Accommodations property has the Bamford Wellness Spa, created in partnership with Carole Bamford. Bamford Wellness Spas provide remedies impressed by conventional therapies and native influences.

“By considerate culinary and wellness experiences, we try to recharge the soul, nurture the physique, and encourage a deeper connection to the world round us,” mentioned Leal. “It’s not nearly providing facilities—it’s about creating transformative moments that stick with our company lengthy after they depart.”

Sustainability

Sustainability will proceed to be a cornerstone of Starwood Accommodations’ development technique. The corporate displays a dedication to the planet and its folks, integrating eco-conscious design, operations, and visitor experiences.

The deal with sustainability extends past bodily areas to its folks. The staff will develop from 3,900 to greater than 5,000 members in 2025. Group engagement packages just like the 1 Much less Factor initiative—which inspires conscious disposal—and partnerships with native organizations additional amplify this impression.

“Our journey has simply begun,” mentioned Sternlicht. “As we embrace daring concepts, increase into new markets, and proceed to reinvent the hospitality panorama, we hope to construct a legacy that may encourage future generations. The most effective is but to return.”