Matching gift programs current an unimaginable alternative for nonprofits to maximise donations with out asking donors for added contributions. Nonetheless, many organizations miss out on these funds just because donors are unaware of their employer’s matching present applications. That’s the place well-crafted matching present emails are available in.
On this information, we’ll stroll you thru one of the best practices for sending impactful matching present emails—from timing and personalization to clear calls to motion. Particularly, we’ll cowl:
By the top of this weblog, you’ll have a built-out technique in place to spice up matching present income and take advantage of each donation. Let’s get began!
Company Matching Reward Emails: The Fundamentals
Company matching present emails are a robust instrument for nonprofits to extend donations by educating donors about their employer’s matching present applications. These emails basically function a bridge between donor generosity and the extra funds their firm is prepared to contribute.
Right here’s what it’s good to know:
What Are Matching Reward Emails?
Matching present emails are communications despatched to donors, informing them that their current contribution could also be eligible for a company match. These emails usually embody particulars on how donors can verify their eligibility, submit a request to their employer, and double (and even triple) their influence.
What Ought to a Matching Reward Electronic mail Embody?
To make your matching present emails efficient, you’ll want to embody:
- A customized greeting to have interaction the donor.
- A thank-you message acknowledging their current present.
- An evidence of matching presents and the way they work.
- A easy name to motion, comparable to a direct hyperlink to verify eligibility or submit a request.
By mastering the fundamentals of company matching present emails, your nonprofit can unlock untapped funding and strengthen donor relationships.
Why Ship Impactful Matching Reward Emails?
Matching present emails are greater than only a fundraising tactic—they’re a key technique for maximizing donations and strengthening donor engagement. By sending well-crafted matching present emails, nonprofits can unlock extra funding and be certain that donors really feel extra related to the influence of their contributions.
Right here’s how:
1. Maximize Fundraising Potential
Many firms supply matching present applications that may double and even triple a donor’s contribution, however these funds usually go unclaimed just because donors aren’t conscious of them. A strategic e-mail marketing campaign educates supporters on their eligibility and offers a direct path to submitting an identical present request, considerably rising total donation income.
2. Strengthen Donor Engagement
When donors study that their contributions can go even additional by means of employer matching, they really feel a stronger sense of influence and involvement together with your group. This heightened engagement can result in increased donor retention and future giving. In any case, donors who see their presents making a much bigger distinction usually tend to proceed supporting your trigger.
3. Simplify the Matching Reward Course of
One of many greatest boundaries to securing matching presents is donor confusion about easy methods to apply. By sending clear and actionable emails with step-by-step directions, direct hyperlinks to employer matching present request portals, and deadline reminders, nonprofits make it simpler for donors to finish the method.
4. Encourage Bigger Donations
When donors know their presents may very well be matched, studies show that they might be extra inclined to present at increased ranges. If a $50 donation can flip into $100 by means of a company match, a donor would possibly take into account rising their preliminary contribution. Highlighting this potential in your emails can encourage higher generosity.
5. Seize Unclaimed Matching Presents
Many matching present applications have deadlines, and with out reminders, eligible donations might go unmatched. Sending well-timed emails ensures that donors act earlier than these deadlines go, serving to your group safe extra of the funding that’s already accessible.
Double the Donation’s Trade-Main Matching Reward Electronic mail Streams
To assist nonprofits maximize matching present income, Double the Donation gives a set of industry-leading matching present e-mail streams designed to have interaction donors at each stage of the matching course of. These automated e-mail workflows be certain that donors obtain well timed, related info that will increase the probability of submitting an identical present request.
Right here’s a breakdown of the important thing e-mail streams provided and the way they contribute to fundraising success:
Match Eligible
This e-mail is shipped to donors who’re recognized as match-eligible primarily based on their employer’s matching present program. It informs them that their current donation qualifies for a company match and offers direct subsequent steps to finish the method.
Identification in Progress
When a donor’s employer info just isn’t instantly accessible, Double the Donation’s system continues working to establish their eligibility. The Identification in Progress e-mail notifies donors that their employer is being appeared into, and encourages them to double-check their eligibility with an identical present search instrument to see in the event that they qualify.
Finish-of-Yr
Many firms set deadlines for matching present requests, usually aligning with the top of the calendar 12 months through which the preliminary present was made. The Finish-of-Yr e-mail serves as a vital reminder for donors who’ve but to finish their match submission, urging them to behave earlier than the deadline.
Thank You
After a donor submits their matching present request, this e-mail acknowledges their effort and thanks them for maximizing their influence. It additionally reinforces the worth of matching presents and their function in advancing the nonprofit’s mission.
What Makes Our Matching Reward Emails Stand Out
At Double the Donation, we all know that not all matching present emails are created equal. That’s why we’ve designed our e-mail outreach to be extremely efficient, customized, and strategically optimized to drive outcomes.
Right here’s what units our emails aside:
1. Greater-Than-Common Open and Response Charges
Matching present emails constantly outperform {industry} benchmarks, attaining increased open and response charges than typical nonprofit outreach. This in the end means extra donors are seeing, participating with, and appearing on the chance to get their presents matched.
In truth, our matching present reminder emails end in an estimated 53% open rate, which is 2.6 occasions increased than that of the common nonprofit. On the identical time, our emails boast a lofty 7% click-through fee, which is greater than 2.4x the common nonprofit CTR.
2. Good Customization for a Higher Donor Expertise
Each nonprofit is exclusive, and so are their matching present wants. That’s why our e-mail system permits for intensive customization inside a consumer’s Double the Donation account. Key customization options embody:
- Firm Exclusions: If a nonprofit doesn’t settle for donations from particular firms, they will exclude these employers from their matching present search. This implies donors received’t obtain emails asking them to submit a match request for a corporation that the nonprofit doesn’t work with.
- Mission-Particular Filtering: Purchasers can specify their group sort and focus space (e.g., training, well being, surroundings). If an organization doesn’t match donations to that particular sort of group, donors received’t be prompted to submit a request—stopping frustration and saving time.
The tip aim? Making certain that messaging is very related and efficient for a corporation’s donor base.
3. A Seamless, Optimized Matching Reward Journey
Our emails transcend simply informing donors about matching presents—they actively information them by means of the method. This consists of:
- Customized messaging primarily based on donor and employer info.
- Simple-to-follow directions for submitting a match request.
- Automated follow-ups to extend the probability of completion.
With increased engagement charges, clever customization, and donor-friendly automation, our matching present emails guarantee nonprofits seize extra matching {dollars} with much less effort.
By eradicating boundaries, refining concentrating on, and enhancing donor communication, Double the Donation helps organizations take advantage of each matching present alternative by means of our matching present emails and extra.
Finest Practices for Matching Reward Electronic mail Success
Crafting an efficient matching present e-mail technique requires extra than simply sending out reminders. It’s about participating donors on the proper time with the fitting message. By following these greatest practices, nonprofits can improve donor participation, increase accomplished match requests, and maximize fundraising income.
1) Model matching present emails to your group.
Your matching present emails ought to really feel like a pure extension of your nonprofit’s total communications. In any case, a well-branded e-mail reassures donors that the message is authentic and strengthens their connection to your group.
💡 High suggestions:
- Use your nonprofit’s brand, colours, and fonts to take care of model consistency.
- Hold the tone and messaging aligned together with your different donor communications.
- Characteristic impact-driven visuals, comparable to pictures of beneficiaries or previous donor contributions in motion.
By making your matching present emails immediately recognizable, you create a seamless expertise that builds belief and will increase engagement.
Get began by customizing Double the Donation’s pre-made graphics utilizing your individual group’s colours and magnificence!
2) Ship all correspondence from your individual area.
Donors usually tend to open and act on emails that come straight out of your group. Utilizing your individual area (e.g., @yournonprofit.org) as a substitute of a third-party e-mail service (e.g., @matchinggifts.com) reduces the danger of emails touchdown in spam folders and builds donor confidence.
💡 High suggestions:
- Make sure that matching present emails are despatched from a trusted and recognizable e-mail deal with (e.g., donations@yournonprofit.org).
- Authenticate your area with SPF, DKIM, and DMARC settings to enhance e-mail deliverability (that is doable to do straight by means of Double the Donation!).
- Use an actual sender identify, comparable to “[Your Name] from [Nonprofit Name]”, somewhat than a generic or automated sender ID.
By retaining e-mail correspondence inside your area, you determine credibility and improve the probability that donors will have interaction together with your message.
3) Get your timing proper.
The earlier you notify donors about matching present alternatives, the higher. Research present that donors usually tend to full a match request inside 24-48 hours of creating a donation, whereas engagement stays excessive. That’s why timing is every part with regards to matching present emails.
💡 High suggestions:
- Ship an preliminary matching present e-mail instantly after a donation is made.
- Observe up with reminder emails for donors who’ve but to submit their presents.
- Incorporate year-end reminders, as many firms implement end-of-year deadlines for match submissions.
By strategically timing your outreach, you may seize extra matching presents and be certain that donors observe by means of with their requests.
4) Begin with a powerful topic line.
Your topic line in the end determines whether or not your matching present e-mail will get opened or ignored. Fortunately, a compelling, action-oriented topic line encourages donors to have interaction together with your message and take the following step.
💡 High suggestions:
- Hold it quick and to the purpose (ideally below 50 characters).
- Clearly point out matching presents, so donors know what the e-mail is about.
- Create a sense of urgency when applicable.
Listed here are a couple of examples:
- “Your donation might go twice as far. Submit a match at this time!”
- “Do you know? Your employer might match your present!”
- “Double your influence in minutes—see in case your present qualifies!”
All in all, a well-crafted topic line will increase open charges and improves the probabilities of donors finishing their matching present request. It’s basically your e-mail’s first impression, and selecting one which recipients wish to learn is a should.
5) Phase and personalize the place doable.
Customized emails outperform generic messages as a result of they make donors really feel valued and engaged. By segmenting your viewers and customizing e-mail content material, you may improve response charges and maximize matching present income.
💡 High suggestions:
- Tackle donors by identify as a substitute of utilizing a generic greeting.
- Point out their particular donation quantity and the potential match.
- If employer info is accessible, embody the corporate’s matching present coverage to streamline the method.
The underside line is that this: the extra related your message is to the donor, the extra doubtless they’re to in the end take motion.
6) Hyperlink to your matching presents web page for extra info.
Your dedicated match page is one in all your most important property with regards to educating and selling matching presents. Offering a direct hyperlink to this useful resource makes it simpler for donors to seek out the data they want and full their match requests with ease.
💡 High suggestions:
- Embody a clear call-to-action (CTA) linking to your matching presents web page.
- Be sure that the touchdown web page is mobile-friendly and simple to navigate.
- Use instruments like Double the Donation’s search widget to simplify employer lookup.
If a donor must seek for their employer, entry matching present varieties, or study extra about eligibility, your web site needs to be the go-to useful resource. Be sure that it’s simple for them to seek out the fitting info!
7) Encourage two-way communication.
Matching present emails shouldn’t be one-sided. In truth, giving donors a method to ask questions, present standing updates, or search help will increase follow-through charges immensely. By fostering two-way communication, you make donors really feel supported and eradicate obstacles which may forestall them from submitting a match request.
💡 High suggestions:
- Embody a contact particular person’s identify and e-mail so donors know the place to succeed in out.
- Use a pleasant, conversational tone that invitations questions.
- Ask donors to take a easy motion (like clicking an embedded button) when their matching present request is full.
By offering direct help and inspiring donors to maintain your staff in control, you encourage extra donors to finish the matching present course of and maximize their influence.
8) Implement a number of follow-ups.
One of the efficient methods to increase matching gift revenue is by sending a number of follow-up emails. A well-timed collection of reminders can considerably increase the variety of accomplished matches, making certain extra funds go towards your mission.
In truth, our research shows that sending only one matching present follow-up e-mail results in 31% of eligible donations being submitted for matching. Nonetheless, nonprofits that implement extra follow-ups see a dramatic improve in participation. Whereas a second follow-up e-mail will increase the variety of matches by a whopping 45%, a 3rd reminder boosts submissions by a further 9%—bringing the overall share of eligible presents submitted to 54%.
💡 High suggestions: For one of the best outcomes, you’ll want to house out your reminders strategically in order to not overwhelm the donor. Right here’s an instance cadence you would possibly take into account:
- First follow-up: Inside 0-24 hours of the donation.
- Second follow-up: 3-7 days later, for individuals who haven’t taken motion.
- Third follow-up: One month later, for individuals who haven’t taken motion.
- Closing follow-up: Close to the employer’s submission deadline or on the finish of the 12 months.
By sending a collection of well-timed reminders, you may seize extra company {dollars}, maximize donor influence, and increase fundraising income on your group.
Monitoring Matching Reward Electronic mail Efficiency
Understanding how donors work together together with your matching present emails is the important thing to optimizing your fundraising strategy. With Double the Donation’s e-mail monitoring capabilities, nonprofits can acquire worthwhile insights into donor conduct, tailor their outreach efforts, and higher predict incoming income from matching presents.
Let’s take a more in-depth look.
1. Achieve Perception into the Matching Reward Course of
Double the Donation tracks click on exercise inside matching present emails, exhibiting how donors have interaction with the content material. By monitoring which donors click on on employer search hyperlinks or matching present submission portals, nonprofits can measure curiosity and establish potential bottlenecks within the course of.
✅ Why It Issues: Monitoring clicks helps nonprofits see how effectively their emails are driving donor motion and the place changes could also be wanted to enhance outcomes.
2. Tailor Observe-Ups for Most Influence
Not each donor will full a match request instantly, however with efficiency monitoring, nonprofits can ship focused follow-ups to those that may have an additional nudge.
For instance:
- If a donor initially clicked however didn’t submit a match request, they might want an additional reminder or extra steering.
- If a donor hasn’t clicked in any respect, a unique method—comparable to emphasizing influence or simplifying directions—could also be simpler.
✅ Why It Issues: By utilizing this information to personalize follow-up emails and unstick matching presents, nonprofits can improve the variety of accomplished requests and maximize their fundraising potential.
3. Forecast Incoming Matching Reward Income
Matching present funds can take time to course of, however with e-mail engagement monitoring, nonprofits can estimate how a lot income is within the pipeline. Click on and submission information enable organizations to foretell what number of donors are more likely to full the matching present course of, offering a clearer image of anticipated funding.
✅ Why It Issues: Extra correct forecasting helps with funds planning, marketing campaign technique, and aim setting, making certain organizations can higher allocate sources.
Bonus: Customizable Matching Reward Electronic mail Templates
Able to get began? Kick off your matching present e-mail efforts with our pre-written outreach templates right here:
Template 1: Matching Reward Electronic mail for Identified Firm/Eligibility
Topic Line: Your Latest Reward Qualifies for a Match!
Expensive [Donor],
Thanks on your beneficiant donation of $[Donation] to [Nonprofit]! Your help helps us make an enduring influence, and now you might have the chance to double your influence at no further price to you.
We’ve recognized that [Company] gives an identical present program, which suggests your donation could also be eligible for a match! Submitting an identical present request is straightforward and might double—and even triple—the help you present to our mission.
Right here’s easy methods to get your present matched:
- Click on the hyperlink under to entry your organization’s matching present portal.
- Observe the directions to submit your match request.
- Your employer will course of the match, doubling your influence!
👉 [Submit Your Matching Gift Request]
Many firms have submission deadlines, so don’t miss this chance to maximise your present. When you have any questions, we’re blissful to assist!
Thanks on your continued help!
Finest,
[Name]
[Organization]
[Contact Information]
Template 2: Matching Reward Electronic mail for Unknown Employer Eligibility
Topic Line: May Your Reward Be Matched? Discover Out Now!
Expensive [Donor],
Thanks on your beneficiant donation of $[Donation] to [Nonprofit]! Your help is invaluable, and also you would possibly be capable of double and even triple your influence by means of a company matching present program.
Many firms match donations made by their workers, however we don’t but have your employer’s particulars on file. Would you are taking a second to verify if your organization gives an identical present program?
It’s fast and simple! Simply click on the hyperlink under, seek for your employer, and observe the directions to submit an identical present request if accessible.
👉 [Check Your Employer’s Matching Gift Program]
Your donation might go twice as far in supporting our mission—all at no extra price to you. Many employers have deadlines for match requests, so you’ll want to verify your eligibility at this time!
Thanks once more on your generosity and dedication to our trigger. When you have any questions, be happy to succeed in out!
Finest,
[Name]
[Organization]
[Contact Information]
Wrapping Up & Further Assets
A well-executed matching present e-mail technique can unlock vital extra funding on your nonprofit whereas strengthening donor relationships. By specializing in timing, personalization, and readability, you may guarantee your emails are each efficient and fascinating, in the end driving actual outcomes.
Now that you’ve got the instruments to create compelling matching present emails, it’s time to place them into motion. Begin optimizing your communications at this time, and watch as extra donors make the most of their employer’s matching present applications—resulting in higher influence on your trigger!
All in favour of studying extra about matching present communications and past? Take a look at these extra really useful sources:
