St. Louis tops major U.S. Markets with 125.8 % year-over-year progress in December

Knowland by Cendyn, launched December month-to-month knowledge findings to assist hoteliers achieve perception into the highest places chosen by immediately’s assembly planners. The corporate introduced St. Louis, Mo./Sick. ranked first within the high 25 markets with year-over-year (YoY) progress at 125.8 %. Nashville got here in second with progress at 28 %. Nevertheless, the larger story is Louisville, Ky., which led in secondary markets with 135.6 % YoY progress and topped the secondary market checklist for the eighth time in 2024. This knowledge is sourced from Knowland by Cendyn, designed to assist hoteliers defend and develop their income base.

• Main the highest 25 markets by YoY progress in occasion quantity – No single occasion defined the massive progress numbers for St. Louis. The highest 4 accounts, together with HavenHouse, Arcadian Infracom, Disaster Prevention Institute, and the Prepare Shed, accounted for nearly 9 % of the entire, with practically 11 % of occasions from SMERF versus company accounts. St. Louis averaged 2,112 whole sq. ft. with an estimated group measurement of 97. The full sq. ft. used for the highest 25 markets was 3,045, with an estimated group measurement of 121.

• • St. Louis, Mo.//Sick. (125.8 %) – Charity/Non-Revenue/Social Companies, Wedding ceremony, HealthCare, Social – Sports activities, Building
  • Nashville, Tenn. (28 %) – HealthCare, Expertise, Manufacturing, Consulting, Monetary/Banking
  • Atlanta (26.9 %) – Schooling, Charity/Non-Revenue/Social Companies, HealthCare, Expertise, Wedding ceremony
  • Anaheim-Santa Ana, Calif. (21.4 %) – Expertise, Schooling, Manufacturing, HealthCare, Authorized
  • Denver (16.8 %) Expertise, Charity/Non-Revenue/Social Companies, Consulting, HealthCare, Schooling

• Prime 5 secondary markets by YoY progress in occasion quantity – Louisville, Ky. hosted the Ladies’s Last 4 Faculty Volleyball event, setting attendance data and was primarily accountable for the rise in occasions. Louisville topped the secondary marketplace for the eighth time in 2024, experiencing 135.6 % progress and averaging 4,700 sq. ft. and an estimated group measurement of 154. Secondary markets noticed a slight enhance excessive 25 markets, with whole sq. ft. used at 3,052 and an estimated group measurement of 122. The 5 high-growth secondary markets and high industries have been:

• • Louisville, Ky./Ind. (135.6 %) – Nationwide Affiliation, Schooling, Meals/Beverage, State Affiliation, Manufacturing
  • Wisconsin South (67.6 %) – State Affiliation, Automotive, Social – Sports activities, Wedding ceremony, Manufacturing
  • Savannah, Ga. (54.6 %) – Manufacturing, HealthCare, Charity/Non-Revenue/Social Companies, Nationwide Affiliation, Expertise
  • Lengthy Island, N.Y. (47.5 %) – Coaching/Schooling, Non secular, Wedding ceremony, HealthCare, Manufacturing
  • Jacksonville, Fla. (42.4 %) – Wedding ceremony, Charity/Non-Revenue/Social Companies, Nationwide Affiliation, Consulting, Schooling

In regards to the Knowledge: This knowledge is supplied to assist hoteliers nonetheless constructing momentum achieve perception into the highest places chosen by immediately’s assembly planners. This details about the main trade drivers gives a transparent image of these teams which might be returning to the assembly and occasion house. Insights introduced outcomes from the evaluation of conferences and occasions knowledge acquired by means of Knowland by Cendyn knowledge assortment and aggregation strategies, together with subject reporting and automatic strategies of buyer and non-customer knowledge assortment in major, secondary, and tertiary markets, in addition to its giant historic database.

ABOUT CENDYN

Cendyn is a world hospitality cloud-based know-how firm that permits lodges to drive income, maximize profitability, and create deeper connections with friends by means of its built-in options. Serving hoteliers for practically 30 years, Cendyn drives industrial success for lodges by means of its Discover, E-book, Develop promise: discover the correct friends; drive them to ebook direct, and develop loyalty and income throughout the spectrum of digital visitor interactions.

Cendyn has over 32,000 prospects worldwide in additional than 150 international locations. The corporate helps its rising buyer base from places throughout the globe, together with the US, France, the UK, Singapore, Bangkok, and India. To search out out extra, go to cendyn.com.