Safestay PLC, one in every of Europe’s largest hostel teams, is happy to announce its partnership with Cloudbeds, the trade’s premier hospitality administration platform.
As a part of the multi-year partnership beginning in January 2025, Safestay will transfer its 20-strong Europe-wide hostel portfolio onto the Cloudbeds Enterprise Platform, constructing its know-how stack on Cloudbeds’ award-winning PMS. The transfer is a part of Safestay’s ‘Platform for Development’ technique by way of which it’s investing for future success.
The Cloudbeds Enterprise Platform gives a centralised multi-property PMS for managing all Safestay’s owned, leased, managed, and franchised properties. Cloudbeds’ revolutionary unified know-how will present the corporate with a single complete view of buyer information throughout all properties and reserving platforms, enabling Safestay to supply a superior fashionable visitor expertise, improve its industrial and advertising technique, and streamline operational prices throughout its rising portfolio.
The transfer to Cloudbeds will:
- Maximise revenues by way of use of AI-driven yield and pricing software;
- Drive additional monetary efficiencies for the enterprise by way of securing extra beneficial fee fee charges;
- Additional improve Safestay’s spectacular direct reserving technique by optimising the client reserving course of throughout all direct reserving channels together with Safestay’s model web site and offering enhanced performance for Safestay’s Group Reservation Workplace;
- Improve the expertise from reserving to departure each for visitors and employees by way of the monitoring of buyer preferences and the supply of a customer-centric net app;
- Improve buyer communication by way of the supply of a multilingual AI-driven chat & messaging customer support;
- Improve Safestay’s membership programme by offering tailor-made presents and individualised advertising messages to members in keeping with their preferences.
The launch of Safestay’s partnership with Cloudbeds is the newest step within the firm’s funding in visitor expertise and operational excellence because it seems to be to increase throughout Europe. It follows different operational and digital investments, together with the combination of a brand new buyer administration device and the implementation of cellular check-in and cellular keys.
Larry Lipman, Government Chairman at Safestay, commented: “We’re excited to be working with Cloudbeds to implement this vital platform into our enterprise, which won’t solely drive monetary and operational efficiencies but in addition make sure that we’re persevering with to ship the very best-in-class expertise for our visitors.
As Safestay continues to increase throughout key vacation spot cities throughout Europe, this initiative, in keeping with our broader ‘Platform for Development’ technique, positions Safestay properly for future success.”
“We’re trying ahead to supporting Safestay’s strategic imaginative and prescient as they place themselves for important progress,” mentioned Adam Harris, CEO of Cloudbeds. “The Cloudbeds Enterprise Platform is purpose-built to assist dynamic, multi-property hospitality teams like Safestay, offering them with highly effective know-how mixed with world-class 24/7 assist, from implementation and coaching by way of day-to-day operations. Our partnership represents a pivotal second in hostel know-how, the place innovation meets scalable progress.”
About Safestay
Safestay PLC is one in every of Europe’s largest hostel teams, working within the fragmented and fast-growing international hostel market that’s anticipated to be price $8.9bn yearly by 2027*.
Safestay’s portfolio of 19 premium hostels and one resort presents visitors each personal and shared rooms in vacation spot cities throughout the UK, Spain, Belgium, Czech Republic, Germany, Greece, Italy, Poland, Portugal, and Slovakia.
The Group presently presents 3,580 beds throughout its places and bought 848,633 mattress nights in 2023, a 17% improve towards the prior yr.
Safestay’s mission at every of its places is to supply a protected, inclusive, and satisfying house that caters to the wants of various travellers. Its properties provide first-class places and considerate designs that cater to the totally different wants of travellers, from digital nomads to backpackers and from households to group travellers.
The corporate’s robust progress momentum continues and through 2024 has introduced the acquisition of a freehold resort property in Brighton and a resort in central Cordoba, Spain, with the intention of changing these right into a 220-bed hostel and 100-bed hostel respectively, in addition to the signing of its first administration contract for a 120-bed hostel on Spain’s Costa Blanca.
*Supply – Markets and Analysis, August 2022
Safestay’s pan-European places embody:
- Athens Monastiraki, Greece
- Barcelona Gothic, Spain
- Barcelona Passeig de Gracia, Spain
- Berlin Kurfurstendamm, Germany (hotel)
- Bratislava Presidential Palace, Slovakia
- Brighton, UK (in improvement)
- Budapest, Hungary (in improvement)
- Calpe Seafront, Costa Blanca, Spain
- Cordoba Mezquita Cathedral, Spain
- Brussels Grand Place, Belgium
- Glasgow Charing Cross, UK
- Edinburgh Cowgate, UK
- London Elephant & Castle, UK
- London Kensington Holland Park, UK
- Lisbon Bairro Alto, Portugal
- Madrid Central, Spain
- Pisa Centrale, Italy
- Prague Charles Bridge, Czeck Republic
- Warsaw Old Town, Poland
- York Micklegate, UK