Sabre Corporation, a number one world journey know-how firm, is about to return to ITB Berlin 2025 to offer insights into the evolving journey panorama and showcase its newest improvements in hospitality and journey retailing. Sabre executives will take the stage to debate the way forward for journey know-how, highlighting developments in personalization, retailing, and the function of AI in delivering seamless and customised experiences for vacationers.

• On the principle stage, in an interactive presentation, Scott Wilson, President of Sabre Hospitality, will discover frequent myths and realities remodeling the journey trade’s future. As technological capabilities, shopper conduct, and sustainability efforts evolve, companies should navigate widespread assumptions about their affect. Scott will study whether or not personalization really drives loyalty, how know-how is redefining the function of intermediaries, and which trade shifts are more likely to have probably the most important long-term results. Incorporating viewers enter, he’ll present insights on how journey companies are adapting to alter. (Myth and Reality: Navigating Change in Travel and Technology – March 5 at 3:45 pm, Corridor 7.1a Orange Stage).

• Amy Learn, Vice President of Innovation, Sabre Hospitality, will kick off and be part of a panel dialogue on the evolution of journey retailing. As competitors intensifies throughout the journey and hospitality sectors, companies are adopting new methods to boost buyer engagement and drive income. The panel will discover how AI, data-driven insights, and clever automation are enabling organizations to ship seamless and customized experiences throughout inns, airways, and journey businesses. Amy will share Sabre’s perspective on how journey corporations can use know-how to strengthen model loyalty and unlock new income streams in an more and more digital panorama. (Redefining Retailing: Winning and Retaining the Customer in a Digital Age – March 6 at 11:00 am, Corridor 6.1 eTravel Stage)

• Madhavan Kasthuri, Head of World Options Engineering, Sabre Journey Options, will introduce and take part in a panel dialogue on the way forward for hyper-personalization in journey. As demand grows for custom-made experiences, the trade faces the problem of delivering personalization at scale. The panel will study how AI and automation might be built-in into journey planning and retailing, from particular person bookings to advanced package deal and group journey. The panel will focus on how know-how suppliers and journey corporations can steadiness personalization with operational effectivity whereas guaranteeing profitability. (Technology as a Driver of Individualized Travel Experiences – March 4 at 4 pm, Corridor 7.1b Blue Stage)

Know-how patrons visiting this 12 months’s occasion will be capable of join with Sabre at two commerce honest cubicles, one devoted to its journey distribution enterprise, the opposite centered on hospitality IT.

In corridor 9, sales space 208, Sabre Hospitality will showcase SynXis Retailing, probably the most complete cloud-based retailing resolution available in the market, which permits hoteliers to create and promote dynamic, customized presents past the normal room reserving – together with standalone services that aren’t sure to a reservation. Additionally, Sabre Hospitality will showcase SynXis Insights, a brand new information and analytics resolution offering real-time enterprise intelligence for inns. Extra highlights embrace Reward Card and Voucher to drive income and visitor engagement. Attendees will get a primary have a look at prototypes of Sabre’s generative AI-powered instruments, designed to boost visitor engagement, and a new fee resolution that streamlines transactions for hospitality suppliers.

In corridor 5.1, sales space 106 Sabre Journey Options will showcase how Sabre’s multi-source content material technique offers businesses and journey patrons with seamless entry to a broad vary of content material, together with NDC, low-cost carriers, and conventional GDS content material. The crew may also exhibit superior capabilities for promoting and servicing multi-source content material together with Sabre Purple Launchpad, a streamlined, simplified reserving resolution for brand spanking new and unbiased journey brokers that integrates seamlessly with Sabre Purple 360. Different product highlights embrace Content material Companies for Lodging, which presents a unified view of lodge content material from a number of sources, making it simpler to check charges, availability, and property particulars; and Sabre Direct Pay, a safe and automatic fee resolution designed to boost effectivity and scale back complexity in business-to-business transactions.