Because the Center East establishes itself as a worldwide tourism powerhouse, Berlin-based content material and communications company Studio 49 is increasing its presence with a brand new workplace in Dubai.

With the UAE’s hospitality sector projected to succeed in $7 billion by 2026, this transfer locations Studio 49 on the coronary heart of a quickly rising market, enabling it to work much more intently with prime resort and tourism manufacturers.

In the meantime, the company is reinforcing its European operations with a brand new construction and a give attention to transversal communications to react to an elevated want for built-in communications, which won’t solely higher serve shoppers’ wants but additionally lengthen the company’s portfolio to a broader vary of communications providers.

Berlin Stays the Artistic Hub

While extending its presence to the Center East, Berlin stays the center of Studio 49’s European operations. With a workforce of 20+ professionals, the company continues to drive development and innovation for hospitality manufacturers throughout Europe.

To boost service specialization, Studio 49 has launched a refined construction with 4 key areas of experience:

• Content material covers all elements of content material manufacturing, from images and video to podcasts;
• Neighborhood drives engagement by means of social media, influencer advertising and marketing, efficiency advertising and marketing, and PR;
• Development focuses on technique, branding and challenge administration; and
• Enterprise Intelligence transforms social listening and knowledge analytics into actionable insights.

In contrast to conventional company setups, Studio 49’s strategy shouldn’t be based mostly on particular person communication providers resembling PR, social media, or efficiency advertising and marketing that function in isolation. We’re tearing down silos to make sure focused experience throughout all disciplines and cohesive messaging throughout all platforms. Studio 49’s Managing Director Fritz Dickamp.

Strengthening Ties with the Center East

Studio 49’s Dubai workplace can be constructed with native expertise, guaranteeing deep market information and cultural experience. The hiring course of has already begun, with the workforce set to develop progressively. The 2 workplaces will work in shut synergy to offer seamless, market-specific communication methods tailor-made to regional and world hospitality gamers.

“The Center East is rewriting the foundations of worldwide hospitality, and we’re right here to assist manufacturers make an affect with the precise messaging on the proper time,” mentioned Fritz Dickamp, Managing Director of Studio 49. “Hospitality within the area is booming, and after three years of working with the market from our Berlin workplace, we need to reaffirm our dedication to our Dubai-based shoppers and develop our native presence.”

About Studio 49

Studio 49 is an award-winning content material and communications company devoted to the hospitality and tourism business and residential to the podcast and edutainment platform SMACK Hospitality. The company makes a speciality of social media, influencer and efficiency advertising and marketing, content material manufacturing, PR, technique consulting, company communications, and analytics. Its consumer portfolio ranges from particular person prime inns like Seezeitlodge Resort & Spa to worldwide manufacturers like Accor.

Mari van den Bogaard
Senior Supervisor Exterior Relations
49 (0) 176 64 80 91 12