Marriott Worldwide reported a yr of serious enlargement throughout Europe, the Center East, and Africa (EMEA) in 2024, signing a file 291 offers representing over 34,000 rooms. Moreover, the corporate added greater than 180 properties to its operational portfolio within the EMEA area, broadening its choices throughout varied journey segments and coming into three new markets: Luxembourg, Angola, and Senegal.

Satya Anand, President of Europe, Center East, and Africa for Marriott Worldwide, emphasised the corporate’s dedication to enhancing its portfolio and offering distinctive journey experiences within the area. Anand additionally talked about Marriott’s deal with connecting folks by journey and the intent to supply much more choices for its homeowners, Marriott Bonvoy members, and prospects.

The file variety of deal signings resulted within the firm’s whole pipeline for the EMEA area rising to 596 properties at year-end, a ten% improve from the earlier yr. This progress was primarily pushed by conversions, which accounted for 45% of the area’s room signings in 2024. Denmark, Germany, Saudi Arabia, Turkey, and the UK led the way in which with the very best variety of signed offers within the EMEA area in 2024.

Jerome Briet, Chief Growth Officer for the EMEA area, attributed the expansion to homeowners’ belief in Marriott Worldwide and the power of its manufacturers, aggressive affiliation prices, highly effective income era engines, and loyalty program.

In 2024, all segments witnessed robust progress within the EMEA area. Marriott signed 26 offers throughout its luxurious manufacturers and 34 offers for the 4 Factors Flex by Sheraton model in Europe. Autograph Assortment, Tribute Portfolio, and Marriott Accommodations signed 50 offers mixed. On the identical time, Courtyard by Marriott, 4 Factors by Sheraton, and Moxy Accommodations led progress within the choose service section with 39 deal signings. Marriott additionally noticed momentum within the branded residential section with 11 undertaking signings.

Marriott additionally added 181 properties and practically 20,000 rooms to its operational portfolio within the EMEA area in 2024. Notable openings included the Ritz-Carlton Reserve within the Purple Sea, Saudi Arabia, W Prague, and the St. Regis Al Mouj Muscat Resort in Oman. The corporate additionally expanded into Angola and Senegal with Protea Resort Luanda and Courtyard Dakar Diamniadio openings.