OLD SCHOOL
Get a file deal.
NEW SCHOOL
Get a fan base.
OLD SCHOOL
Learn to play your instrument.
NEW SCHOOL
Learn to use your laptop.
OLD SCHOOL
The artist is king.
NEW SCHOOL
If the label doesn’t hear successful, they gained’t launch your album. And the CEO makes more cash than any of the artists.
OLD SCHOOL
Rent a publicity particular person to get observed in print media.
NEW SCHOOL
Do your personal publicity on-line.
OLD SCHOOL
Radio is every part.
NEW SCHOOL
TikTok is every part, that’s the place acts break.
OLD SCHOOL
Dad and mom hate the music.
NEW SCHOOL
Dad and mom hate the platform, i.e. TikTok (and a few nonetheless can’t recover from bodily media and hate Spotify, et al, too).
OLD SCHOOL
Excellent the music and solely launch what’s as much as snuff.
NEW SCHOOL
Put completely every part up on YouTube so followers can discover it in the event that they’re searching for it. Dwell exhibits, acoustic within the studio, every part. Neglect high quality, in any other case why would individuals be watching audience-based movies? They need a style of what it was like on the present. Followers wish to get nearer, don’t put up a brick wall, however a conduit.
OLD SCHOOL
Lay our a fortune recording in an expert studio.
NEW SCHOOL
Report at house, possibly in your laptop computer.
OLD SCHOOL
Acts are technologically ignorant. They don’t understand how the studio works.
NEW SCHOOL
Each act have to be an engineer and producer. They need to understand how the music is created.
OLD SCHOOL
Put out an album, shorter than forty minutes within the vinyl period, not than eighty minutes within the CD period.
NEW SCHOOL
Both put out an EP with solely a handful of songs, or put out an opus, a double album with possibly even thirty tracks. As a result of if somebody is actually into your music, they’ll stream EVERYTHING!
OLD SCHOOL
Getting ripped-off by the label.
NEW SCHOOL
Believing streaming providers are ripping you off though they’re not.
OLD SCHOOL
Arguing about Spotify funds.
NEW SCHOOL
A give attention to software program, i.e. the music itself. Positive, enterprise is vital, however too many acts spend an excessive amount of time interested by it. Create music that attracts individuals to it, then you definitely’ll generate profits, imagine me.
OLD SCHOOL
Main labels shuffled the decks each three to 5 years or so. A brand new president got here in and worn out all of the previous staff and introduced in his personal group. It was a relentless recreation of musical chairs.
NEW SCHOOL
The identical individuals run the foremost labels advert infinitum.
OLD SCHOOL
An exec is just nearly as good as his or her final hit, cash is every part.
NEW SCHOOL
An exec is just nearly as good as his or her final hit, cash is every part.
OLD SCHOOL
Print music magazines meant every part.
NEW SCHOOL
Not solely is print lifeless, however the web sites of the early twenty first century are irrelevant too, every part is phrase of mouth nowadays.
OLD SCHOOL
Lead along with your music.
NEW SCHOOL
Lead along with your identification/persona. Your picture is simply as vital as your music. To be featured within the gossip columns means you’ve made it.
OLD SCHOOL
No endorsements, no sponsorships…
NEW SCHOOL
The place do I promote out? I’m dying to promote out, isn’t anyone going to provide me cash?
OLD SCHOOL
Credibility.
NEW SCHOOL
A bifurcation… There are acts enjoying the sport the previous method, constructing their viewers dwell, over years, they’re lifers. They honestly give attention to the bond with their viewers, they simply don’t pay lip service. Credibility is essential. And everyone else is in it for the celebrity and cash, and can signal something put in entrance of them.
OLD SCHOOL
Stadium exhibits had been uncommon.
NEW SCHOOL
Stadium exhibits are de rigueur. There are extra individuals and extra acts with enormous fan bases. However that doesn’t imply those that don’t go to the present care.
OLD SCHOOL
Nation sucks. Sufficient with the rednecks and twang.
NEW SCHOOL
Nation is the rock of the twenty first century. However there are nonetheless plenty of rednecks.
OLD SCHOOL
Hip-hop is innovative.
NEW SCHOOL
Hip-hop is lengthy within the tooth, virtually a caricature of itself.
OLD SCHOOL
Rappers bought shot.
NEW SCHOOL
Rappers get shot.
OLD SCHOOL
Acts hardly ever had successful previous their prime.
NEW SCHOOL
Acts hardly ever have successful previous their prime.
OLD SCHOOL
In case you wished to know what was occurring you listened to a file.
NEW SCHOOL
All people will get their data from a special supply, however one factor is for certain, they don’t get it from musicians.
OLD SCHOOL
Musicians stood for one thing.
NEW SCHOOL
Musicians stand for nothing, they’re afraid of alienating a possible viewers member, hurting their profession.
OLD SCHOOL
There have been few acts who had been actually superstars.
NEW SCHOOL
There are a ton of acts that they maintain telling us are superstars however we are able to ignore them and sacrifice nothing.
OLD SCHOOL
You had to purchase it to listen to it. And once you purchased it you listened to it time and again.
NEW SCHOOL
Every thing is obtainable at your fingertips, and it’s onerous to get individuals to hearken to something, by no means thoughts right through or greater than as soon as.
OLD SCHOOL
Only a few may very well be profitable musicians, giving up their day job.
NEW SCHOOL
All people thinks they’re entitled to be a profitable musician and quit their day job.
OLD SCHOOL
You confirmed off your file assortment.
NEW SCHOOL
It’s all about experiences, and also you publish photos of them on-line.
OLD SCHOOL
Labels stored the membership scene alive.
NEW SCHOOL
The labels don’t wish to spend and neither does the general public. If there’s no warmth on the act, they’re not .
OLD SCHOOL
You knew all of the hit acts, even if you happen to didn’t like their music.
NEW SCHOOL
Acts can promote out arenas, and also you’ve by no means heard of them, by no means thoughts heard their music.
OLD SCHOOL
The charts had been manipulated and to not be trusted.
NEW SCHOOL
The charts are manipulated and to not be trusted.
OLD SCHOOL
The tour was an commercial for the album.
NEW SCHOOL
The album is the commercial for the tour.
OLD SCHOOL
Recordings had been every part.
NEW SCHOOL
Enjoying dwell is every part. It’s possible you’ll not even want a file. Or one each 5 years. Assuming your present isn’t similar each night time. Folks will know songs that had been by no means laid down on tape/onerous drive/SSD. From going to the gig and watching on YouTube.
OLD SCHOOL
Music was every part.
NEW SCHOOL
Music is a sideshow.
OLD SCHOOL
Music saved lives.
NEW SCHOOL
Cash is every part, don’t let anyone inform you in any other case.
~~~
Go to the archive: http://lefsetz.com/wordpress/
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~~~
Initially printed by Bob Lefsetz on the Leftsetz Letter
