Valentine’s Day is all about displaying appreciation and fostering significant connections, making it the right time to have interaction together with your donors. Whether or not you’re strengthening ties with longtime supporters or reaching out to new ones, the day gives the chance to point out donors how a lot they imply to your group. A Valentine’s Day-themed stewardship campaign is a enjoyable and interesting approach to strengthen donor relationships.
Section Your Donors for Personalization
Not all donors are the identical, so segmenting your donor base into significant teams lets you tailor your Valentine’s Day outreach for optimum affect.
For instance, you might wish to create the next segments to obtain completely different messages:
- Donors who’ve beforehand given to your group (LYBUNTs and SYBUNTs)
- Loyal supporters/Main donors
- New donors
Tip: Should you use Blackbaud Raiser’s Edge NXT®, you need to use dynamic lists and filtering capabilities to create these segments effortlessly and make sure that every message resonates with the recipient.
Ship Heartfelt Messages to Supporters
Valentine’s Day is the right event to point out gratitude by heartfelt messages that stand out. When crafting your message, take into account the next suggestions:
- Use artistic themes: Design emails with a Valentine’s theme, utilizing heat colours, coronary heart motifs, or playful topic strains like “We ❤️ Our Donors!” or “You’re the Coronary heart of Our Mission.”
- Spotlight affect tales: Share a success story that illustrates how donor assist has made a tangible distinction, connecting their contributions to real-world outcomes.
- Create a name to motion. Embody a hyperlink to your web site so donors can see what you’ve been as much as, join an occasion or perhaps make a donation. As a result of that is an appreciation message don’t hyperlink on to your donation web page.
Pattern Emails for Valentine’s Day Campaigns
We’ve created some pattern emails which you could leverage and personalize to simply create a Valentine’s Day marketing campaign in your group’s supporters.
For LYBUNTs and SYBUNTs:
Be our Valentine! 💖 We deeply admire your generosity and dedication to [organization name]. Your previous assist has enabled us to attain our mission of [mission], and your donation has made an amazing affect! Thanks for being a necessary a part of what makes [organization name] sturdy.
As we proceed our journey, we invite you to resume your assist and assist us attain even higher heights. Please take into account making a donation at this time to additional our mission and make an excellent larger distinction.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For brand spanking new donors:
This 12 months, you’re our Valentine! 💖 We deeply admire your generosity and dedication to [organization name]. Your assist permits us to attain our mission of [mission] and your donation has already made an amazing affect! Thanks for being a necessary a part of what makes [organization name] sturdy.
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]
For loyal supporters/main donors:
This Valentine’s Day, we wish to specific our deepest gratitude in your unwavering assist and generosity. Your dedication to [organization name] has been instrumental in serving to us obtain our mission of [mission].
Thanks for being an important a part of our group and for making a major distinction within the lives we contact. You might be really our Valentine! 💖
With heartfelt appreciation,
[Your Name]
[Your Title]
[Organization Name]