ATLANTA, Georgia—Peachtree Group introduced that the agency surpassed $2 billion in resort growth, bringing its complete growth portfolio to 48 accommodations nationwide. Peachtree’s growth journey started 17 years in the past with a $10 million Fairfield Inn venture in Alabama, establishing its expertise in resort growth with a give attention to suburban, freeway, and tertiary markets throughout the Southeast and Midwest.

Immediately, Peachtree has expanded its attain in its conventional markets and concrete infill places nationwide. Current milestones embody topping out a beachfront resort in Gulf Shores, Alabama, and breaking floor on a dual-branded venture in Uptown Dallas, Texas.

“Our early tasks taught us construct effectively and successfully, setting the stage for the extra complicated and impactful developments we’re delivering at present,” mentioned Greg Friedman, managing principal and CEO, Peachtree. “From suburban mainstays to city landmarks, our workforce’s adaptability and experience have been the cornerstone of our success.”

Peachtree leverages an skilled underwriting and venture administration platform to increase its footprint into bigger city infill markets nationwide, collaborating with native growth companions and pursuing bigger investments.

Current and ongoing tasks embody:

• Embassy Suites, Gulf Shores, Alabama: This beachfront resort, the most important within the space, just lately topped out and is about to open in summer time 2025.
• AC and Moxy Lodge, Uptown Dallas: This 264-room, dual-branded Marriott-branded growth broke floor in August 2024 and represents a milestone in city hospitality growth.
• Tru by Hilton, Huntsville, Alabama: A contemporary 98-room resort designed for consolation and comfort, scheduled to open within the fourth quarter of 2025.

Peachtree has been an advocate of the Certified Alternative Zone (QOZ) program since its inception, allocating capital to drive financial growth and meet this system’s goal of fostering revitalization and progress in underserved communities.

Current examples of Peachtree’s operations in QOZ developments embody:

• AC Lodge by Marriott, Sacramento, California: This resort remodeled an underperforming floor parking zone right into a downtown resort.
• Residence Inn by Marriott, San Antonio, Texas: Succeeding an older-generation property, the resort is benefiting from a location close to robust demand drivers in a various and rising market.
• The Hampton Inn & Suites Maui, Kahului, Hawaii: A 136-room beachfront property and Kahului’s solely branded resort. Positioned to seize demand from each the cruise ports and the first airport, it’s set to open by the tip of March.

The agency has been an energetic resort developer in QOZs, having already opened 10 accommodations, with one other 5 underneath building and three within the pipeline in these designated areas.

“Lodges are extra than simply buildings; they’re drivers of financial alternative, creating native jobs and offering paths to significant careers in hospitality. By investing in underserved hospitality markets, we intention to help the expansion of neighborhoods and contribute to their growth,” Friedman mentioned.

Whereas Peachtree stays dedicated to suburban, limited-service accommodations—proven by the Homewood Suites by Hilton venture in Louisville, Kentucky—it has additionally embraced bigger, extra complicated developments in major markets.

“Our growth technique is about figuring out alternatives the place we will leverage our realized experience and push the boundaries of what we will obtain,” Friedman mentioned. “Whether or not it’s suburban effectivity, city complexity, or transformative Alternative Zone developments, our workforce continues to ship distinctive outcomes for our stakeholders.”