SH Lodges and Resorts, the mum or dad firm of 1 Lodges, Baccarat Lodges, and Treehouse Lodges, has formally rebranded to Starwood Lodges, marking a revival of the long-lasting international model.

Created by influential hospitality chief Barry Sternlicht almost 30 years in the past, the Starwood model grew to become the most important lodge firm on the earth measured by EBITDA below Sternlicht’s management as Chairman and CEO and established high-performing international manufacturers.

Starwood is poised for a brand new period of progress in 2025, with greater than 40 properties open or in growth throughout its three manufacturers on 4 continents.

“Reintroducing the Starwood Lodges identify is personally very thrilling for me. It’s a tribute to a legacy that hundreds of thousands of individuals know and belief—and it comes at a decisive second in our firm’s historical past,” stated Sternlicht, Founder and Chairman of Starwood Lodges and Chairman of Starwood Capital Group.

“Over the previous decade, SH Lodges & Resorts has constructed three extraordinary manufacturers, together with the mission-driven 1 Lodges, which demonstrates how visitors can stay an opulent, sustainable life with out sacrifice.

“I didn’t need to do one other typical lodge model after W. The world doesn’t want one other model, it wants a greater one.

“By reviving the Starwood Lodges identify, we intention to marry this trusted legacy of youth, innovation, and visitor focus with our fashionable, tech-enabled, personalised strategy to hospitality.

“As we take this subsequent step, we’re doubling down on our mission to encourage, innovate, and make a distinction—for our visitors, our companions, and the planet.”

This yr, Starwood Lodges will introduce flagship properties in Tokyo, Melbourne, and Copenhagen, and develop into new markets such because the Center East and Southern Europe.

“Starwood Lodges as soon as disrupted the business below Barry’s management. On the tenth anniversary of SH Lodges & Resorts, we’ll construct on that legacy and turn out to be an much more modern and forward-thinking firm,” stated Starwood Lodges CEO, Raul Leal.

“Our cadre of distinctive manufacturers with distinctive choices, delivered to life by one of the best crew members within the business, will delight and shock expertise seekers of all ages across the globe.”

In 2025, 1 Lodges and Properties will open new properties in Melbourne (mid-2025), Seattle, Copenhagen and Tokyo. Past 2025, properties will open in Cabo San Lucas (Mexico), Paris, Elounda Hills (Crete), Austin (Texas), Riyadh (Saudi Arabia), and San Miguel de Allende (Mexico).

Baccarat Lodges will develop into iconic locations within the coming years, together with Rome, Florence, Riyadh (Saudi Arabia), Dubai, and the Maldives; whereas Treehouse Lodges will open in Manchester, Silicon Valley, Adelaide, Riyadh (Saudi Arabia), and Brickell (Miami).

As a part of the expansion technique of 1 Lodges and Properties and Baccarat Lodges and Residences, a number of new branded residences are in growth. New 1 Properties areas are launching alongside motels in Melbourne Crete, and San Miguel de Allende. Baccarat Brickell is deliberate as a standalone growth.

“Our journey has simply begun,” stated Sternlicht.

“As we embrace daring concepts, develop into new markets, and proceed to reinvent the hospitality panorama, we hope to construct a legacy that can encourage future generations. One of the best is but to return.”