YouTube creator MrBeast—his actual title is Jimmy Donaldson—has made thousands and thousands of {dollars} from his profession as a content material creator. Identified for stunts like spending 24 hours underwater or every week in a cave, Donaldson is the most-followed creator on the earth, in accordance with Forbes, with greater than 500 million followers throughout his social media platforms.

Donaldson has an estimated internet value of $1 billion, in accordance with an estimate by Movie star Web Value. Donaldson has his personal manufacturing firm, a streaming partnership with Amazon, a snack model, a clothes line, and extra.

This is how MrBeast constructed his wealth.

Content material Creation

Donaldson earned an estimated $85 million between June 2023 and June 2024 from his content material and companies, in accordance with Forbes. In a February 2024 interview with Time, Donaldson stated every video makes «a pair million» every in advert income and brand offers. Manufacturers pay between $2.5 million to $3 million simply to get a shoutout from MrBeast, Marc Hustvedt, who manages Donaldson’s YouTube enterprise, instructed Time.

Donaldson additionally instructed Time that every part he earns—about $600 million to $700 million a yr—he reinvests again into his content material. «I’ve reinvested every part to the purpose of—you may declare—stupidity, simply believing that we might succeed,» he stated. «And it is labored out.»

The 26-year-old creator has 371 million subscribers on his YouTube channel, «MrBeast.» Donaldson’s content material earned almost 9 billion views in 2024 and landed him the No. 1 spot on Forbes’ High Creators 2024 listing.

Donaldson has pulled off excessive stunts on YouTube like being buried alive for every week, spending every week in solitary confinement, surviving 24 hours in ice, and extra. He additionally creates content material the place he pays different individuals to deal with challenges for cash, comparable to spending 100 days in a circle to win $500,000 or spending 100 days in a nuclear bunker with a stranger for $500,000.

Donaldson has one other channel, «Beast Philanthropy,» the place 100% of the profit from advert income, sponsorships, and merchandise gross sales goes to charity. It options movies comparable to giving out $30 million value of meals, adopting 100 canines, and freely giving $1 million value of toys.

Amazon Partnership and Actuality Present

Donaldson additionally hosts a actuality competitors collection known as «Beast Video games» for Amazon’s Prime Video. The take care of Amazon was valued at near $100 million, in accordance with Puck and Selection.

The collection featured 1,000 contestants competing in challenges much like Donaldson’s YouTube movies, for an opportunity at a $5 million money prize. The present obtained 50 million views in simply 25 days, and was Amazon’s second-largest collection debut in 2024, in accordance with Quick Firm. The winner of the competitors was a father of two who received $10 million—the most important prize for a actuality competitors ever, per Folks.

In September, 5 unidentified contestants on «Beast Video games» filed a lawsuit in opposition to Donaldson and Amazon for mistreatment and neglect, sexual harassment, hostile working circumstances, and extra, in accordance with Selection.

Companies

Donaldson’s different companies embrace a snack firm, Feastables, and a line of MrBeast merchandise. He additionally had a digital burger chain that partnered with eating places across the nation. Nonetheless, Donaldson stepped away from the burger chain in 2023 amid authorized struggles with the model’s associate, Digital Eating Ideas.

His snack model, Feastables, was anticipated to usher in about $500 million in revenue in 2024, in accordance with Donaldson’s interview with Time. The snacks are bought on-line by Amazon and at main retailers comparable to Goal, Walmart, Safeway, and 7-Eleven.