Meta (META) and Oakley unveiled a brand new line of AI-powered glasses Friday that can be accessible for preorder beginning subsequent month.

The Oakley Meta HSTN glasses embody an Extremely HD digicam, open-ear audio system, and the Meta AI app inbuilt, permitting customers to take hands-free pictures and movies. It additionally comes outfitted with an extended battery life than earlier fashions of Meta AI glasses. A limited-edition model of the HSTN can be accessible for preorder beginning July 11 for $499, with a $399 model anticipated to launch later this summer time. 

The brand new Oakley glasses are Meta’s newest collaboration with eyewear maker and Oakley proprietor EssilorLuxottica, which additionally partnered with the tech big on a line of Ray-Ban Meta glasses. A line of Prada glasses is anticipated sooner or later, in accordance with a report from CNBC.

“Glasses have emerged as a serious new {hardware} class of the AI period,” Meta mentioned in a press release. It isn’t the one Large Tech participant making an attempt its success with AI-powered eyewear. Alphabet’s (GOOGL) Google in Could mentioned it partnered with glasses retailer Warby Parker (WRBY) to develop AI-powered glasses. Google dedicated to investing as a lot as $150 million, together with shopping for a stake in Warby Parker. Snap (SNAP), in the meantime, has mentioned it plans to launch the most recent model of its personal AI glasses, often called Specs, in 2026.

Meta shares have been down about 2% to only above $684 in Friday afternoon buying and selling. They’ve added roughly 17% of their worth for the reason that begin of the yr.