Marriott Bonvoy is celebrating a profitable Australian Open because the occasion’s official lodging associate for the fourth 12 months operating, with elevated occupancy at its 10 Melbourne accommodations, enhanced model consciousness and better member engagement.

Marriott Bonvoy’s 5-star accommodations inside shut proximity to Rod Laver Area ran at 90-95% occupancy for the 2 weeks of the Australian Open. Total bookings elevated 8% 12 months on 12 months, and the hotelier has seen double digit ADR progress in comparison with January 2024.

“The Australian Open is an opportunity for us to have interaction with our rising base of Marriott Bonvoy members, now measuring 220 million globally,” stated Marriott Worldwide Space Vice President ANZP, Jason Nuell.

“We’ve got seen a rise in member penetration in comparison with final 12 months, with three quarters of stays coming from our loyal Marriott Bonvoy Members.

“We’ve got additionally seen a rising variety of stays coming from worldwide company, notably from the US and China, highlighting the rising international attraction of the event and our model.

Over the Summer season of Tennis, Marriott Bonvoy will host over 800 of the largest names in tennis, VIP’s and event officers throughout its portfolio of accommodations throughout Australia together with The Westin (Melbourne & Perth), The Ritz-Carlton (Melbourne & Perth), W Lodges (Melbourne, Sydney & Brisbane), Sheraton (Melbourne & Sydney), Marriott (Melbourne, Sydney, Brisbane, Adelaide), and The Tasman, a Luxurious Assortment Lodge in Hobart.

“Because the official lodge associate of Australia’s premier sporting occasion and one of many world’s largest Grand Slams, we’ve a novel alternative to showcase our unparalleled journey experiences to a broad viewers,” Marriott Worldwide Space Director of Advertising ANZP, Deb McDiarmid, advised HM.

“This collaboration highlights the distinctive methods by which journey connects our members to unrivalled experiences matched to their pursuits.

“This 12 months, we supplied over 55 unique Australian Open x Marriott Bonvoy Moments to our members, together with VIP entry to matches, behind-the-scenes stadium excursions, clinics with tennis legends, and entry to our unique Marriott Bonvoy Lounge.

“Demonstrating the immense worth that Marriott Bonvoy Moments brings to our members’ experiences on the Australian Open, we noticed a complete of 14 million factors redeemed at AO24, and we’re on monitor to considerably exceed this quantity in 2025.”