ATLANTA, Georgia—Lodge proprietor, operator, and developer, Hotel Equities (HE), introduced a strategic partnership with Arkansas-based Pinnacle Lodge Group. Pinnacle’s present lodge portfolio and its growth pipeline will likely be built-in into Lodge Equities’ administration platform efficient Could 1, 2025, and contains properties from manufacturers like Marriott, Hilton, and IHG. This partnership builds on an present relationship, as HE already manages the lately opened AC Lodge by Marriott Kansas Metropolis Downtown, of which Pinnacle is an proprietor. With further resorts in Pinnacle’s growth pipeline, the collaboration additional strengthens each corporations’ development and growth efforts.

HE continues to be targeted on aligning with possession teams to drive efficiency, visitor experiences, and operational efficiencies by way of company assist and assets.

“Our crew is honored to welcome Pinnacle to the HE household,” mentioned Brad Rahinsky, president and CEO, HE. “We’ve had the privilege of witnessing Pinnacle’s management firsthand by way of our collaborations over latest years, and their observe report speaks for itself. With a basis of belief, shared values, and a unified imaginative and prescient for long-term success, we look ahead to strengthening this relationship and attaining nice issues collectively.”

Pinnacle Lodge Group, led by Principals Chet Patel, Rocky Govind, Shawn Govind, and Nayan Nagin, has constructed a fame for creating and working resorts in key markets. As the corporate has continued to develop, Pinnacle acknowledged the necessity for a administration companion with the dimensions, assets, and experience to assist its increasing portfolio whereas additionally creating profession alternatives for its crew members.

“When deciding on a administration companion, it was important to align with an organization that not solely shares our ardour for hospitality but in addition has the power to assist our long-term development,” mentioned Chet Patel, principal, Pinnacle Lodge Group. “Lodge Equities affords a scalable future and we’re assured this partnership will drive significant outcomes for our resorts, associates, and friends whereas additionally creating new alternatives for our crew members to develop their careers.”

The transition course of started with an preliminary city corridor assembly, offering associates with an open and clear discussion board for questions, solutions, and dialogue. This vital first step is crucial, based on the HE crew, to create a constructive first impression that units the stage for long-term success, and to make sure clear communication and alignment earlier than the official transition takes place on Could 1.

Al Smith, president of lodge operations, HE, mentioned, “We take nice satisfaction in exceeding expectations each for our friends and for our possession companions. We’re desperate to carry our assist, confirmed methods and added assets to Pinnacle’s resorts, making certain they obtain peak efficiency and ship distinctive hospitality.”

“This partnership is one other instance of HE rising good with the precise companions,” mentioned Joe Reardon, chief growth officer, HE. “We’re selective about who we align with and Pinnacle’s sturdy acumen in creating resorts and their imaginative and prescient for the longer term is consultant of the kind of engaged, forward-thinking proprietor companions we search. Collectively, we are going to drive sustainable development and long-term success.”