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Liam Brown on His Objectives as AHLA Vice Chair

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Liam Brown on His Objectives as AHLA Vice Chair


LODGING not too long ago spoke with new AHLA Vice Chair and Marriott Worldwide’s Group President, U.S. and Canada, Liam Brown, who shared his historical past with the affiliation, management finest practices, partnership with AHLA Chair Mitch Patel, and business outlook.

What initially attracted you to the hospitality business?

It began one summer time in school once I was provided a job at an upscale, high-end restaurant. I had been engaged on the eating vehicles of the Irish railway system when the maître-d’ of that restaurant known as my supervisor and stated, “Hey, I would like man for the summer time.” He employed me, and I went. I ate meals I’d by no means had in my life and realized a ton; he was an amazing trainer. He knew each buyer and each buyer’s preferences. And everyone who walked out the door shook his hand and gave him a pleasant tip. So, on the finish of the summer time when he requested what I needed to do with my life, I stated, “I need to be you, sir. You’ve received an amazing job, and also you do an amazing job.” He replied, ‘You don’t need my job. I left college at 12. I’ve exceeded all my expectations in life. However you,” he continued, “it’s essential to go into lodge administration. I feel you’ll do effectively there.’

And so, I transferred out of College School of Dublin—the place I used to be finding out to be a trainer—to review hospitality at Cathal Brugha Avenue, which had a hospitality program with Trinity School Dublin. In 1989, I received the chance to return to the USA to work for a small New England lodge firm known as Appleton Inns. Six months after I began working for them, they have been acquired by Marriott. Since then, Marriott has given me numerous alternatives to be taught and develop, and I couldn’t be extra grateful.

How and why did you resolve to take an lively position throughout the AHLA?

I’ve at all times had a deep appreciation for the associates who do the exhausting work of operating our accommodations each day, and I imagine their contributions are the cornerstone of the hospitality business. The AHLA is an impressive group that advocates for our business and highlights its many constructive elements, benefiting individuals, visitors, and homeowners alike.

Moreover, I’ve had the immense privilege of witnessing the AHLA’s great work first-hand, since becoming a member of the AHLA Government Committee as a member in 2021 and the AHLA Board of Administrators as secretary/treasurer final yr. I’m so proud to have had a job in supporting the affiliation’s targets of enhancing the visitor expertise, creating extra hospitality jobs, and empowering employers to foster worker coaching and profession development, and I can’t wait to proceed supporting these targets in my new position of vice chair in 2025.

What are your high management finest practices, and the way do you anticipate they are going to come into play in your new position?

One finest follow I’ve picked up by way of the years is that any time you’re with an affiliate or colleague, it’s a must to ask your self, “What does this particular person want?” That’s adopted by, “How can I give it to her or him to one of the best of my skill in a well mannered way and respect?” On the finish of the day, management is easy. You simply must assist your individuals, make your collective mission recognized, and be sure that each crew member feels supported and valued. That is what I plan to do as vice chair—uplift my fellow Board of Administrators members in addition to AHLA’s devoted members so we will uplift the hospitality business collectively.

As vice chair, how do you propose to assist Mitch’s mission in 2025?

Mitch and I are a crew, and I feel our respective backgrounds as a model govt and proprietor/operator complement each other effectively and might be an asset to AHLA and its members. Because the identify of his firm, Imaginative and prescient Hospitality Group, implies, Mitch excels at setting a imaginative and prescient for a corporation and making that imaginative and prescient come true. I stay up for sharing insights and concepts to make sure we’re taking full benefit of each alternative to advertise and shield our business.

What’s your general outlook on the lodging business going ahead?

Waiting for 2025, I’m cautiously optimistic that regular progress world wide and right here in the USA will assist continued demand for journey. Certainly, the journey that comes with journey—from exploring a brand new nook of the world to see your favourite artist stay in live performance to redeeming loyalty factors to expertise an thrilling new property—has confirmed itself to be an everlasting precedence for customers, which bodes effectively for hoteliers in addition to present and potential lodge associates.

After all, there are at all times obstacles to fret about. However I strongly imagine that we’re privileged to work in a vibrant and rising business that gives nice profession alternatives and an avenue for exploration.

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