Globally acclaimed French Riviera-inspired restaurant group, La Petite Maison (LPM) is happy to announce the appointment of Anthony Paulin-Steinmetz as Group Director of Model and Advertising. Paulin-Steinmetz brings over 14 years of expertise in luxurious hospitality and retail advertising to the group, and shall be based mostly at LPM’s head workplace in Dubai.
A seasoned advertising chief with a distinguished profession in model improvement on a world scale, Paulin-Steinmetz joins LPM from Caprice Holdings, the place he held the function of SVP of Advertising based mostly in Miami, the place he spearheaded the model’s enlargement into the US and Center East via progressive PR and influencer methods, content material creation and partnerships. Earlier to that, Paulin-Steinmetz held senior advertising roles at globally recognised luxurious manufacturers, together with Aman, Condé Nast, Adidas, Burberry and Chanel. Having labored in Miami, New York, and Paris, Anthony holds a wealth of world expertise within the luxurious hospitality and retail sectors, and he’ll now convey his experience in strategic planning, storytelling, digital advertising, cross-functional collaboration and income development to LPM.
“I’m thrilled to affix this esteemed international hospitality model, acknowledged worldwide because the gold commonplace for French-Riviera eating”, says Paulin Steinmetz. “LPM is dedicated to consistency, creativity, and neighborhood, at all times striving for excellence throughout its areas. I look ahead to contributing to that legacy and bringing LPM’s signature joie de vivre to new markets.”
In a model new function for LPM, Paulin-Steinmetz will play a key half in driving the model and advertising technique to satisfy LPM’s speedy development plans. Following the thrilling announcement of LPM’s international enlargement plans, Paulin-Steinmetz will lead the model in persevering with to discover its French Mediterranean inspiration in new and distinctive ways in which lengthen past the plate, adapting to altering calls for, traits and applied sciences rising within the hospitality trade. Anthony will assist the present workforce and technique while they proceed to enhance with new instruments and drive in direction of this imaginative and prescient.
Nicolas Budzynski, La Petite Maison’s CEO, says: “We’re thrilled to welcome Anthony to the workforce. We’re in an thrilling interval of development as we glance to broaden our signature French Riviera-inspired idea globally, and we’re excited to have Anthony on board to implement new and inventive advertising instruments that lead the workforce in direction of this broader imaginative and prescient. Having opened in Mykonos final 12 months, and lately saying two new areas with extra on the horizon, we’re excited for what’s subsequent for LPM.”