• Vacationers within the US more and more use on-line journey businesses for lodging bookings, with youthful vacationers beneath 55 exhibiting a desire for these platforms.
• Social platforms play a big function in lodging decisions, notably amongst frequent vacationers who take six or extra annual journeys. Instagram and TikTok are their most popular platforms.

US vacationers have been reserving lodging at an elevated price, with the 12 months resulting in July 2024 exhibiting a slight rise in comparison with the earlier yr. The analysis performed by Phocuswright reveals that almost all vacationers start their planning course of with a specific vacation spot in thoughts. On the similar time, roughly one-third of them must determine between a number of choices.

The report, «U.S. Consumer Travel 2024: Lodging,» additional elaborates that the selection of lodging considerably influences vacationers’ vacation spot preferences, with 22% of them contemplating the worth of lodging when choosing a vacation spot.

The research additionally highlights the rising function of social platforms in shaping vacationers’ lodging choices. Half of the vacationers relied on social media for lodging decisions, with this utilization various considerably primarily based on age demographics. The analysis means that frequent vacationers, taking six or extra journeys yearly, are likely to make the most of social platforms extra extensively throughout their journey planning and execution, with Instagram and TikTok being their most favored platforms.

On the subject of reserving, on-line journey businesses (OTAs) are the popular alternative amongst US vacationers, much more so than direct reserving, which has seen a slight decline within the 12 months studied. Youthful vacationers beneath the age of 55 present a big desire for OTAs. Direct on-line bookings are the popular technique for older vacationers, principally pushed by loyalty program incentives.

Nonetheless, whatever the reserving technique chosen, all vacationers agreed on one side—the method must be easy and user-friendly. The excellent survey report gives an in depth view of American leisure vacationers’ evolving behaviors and preferences, providing invaluable insights into lodging choice and reserving developments.