The ITB Berlin Conference 2025 is ready to host an intensive program that includes a spread of consultants, insightful displays, and debates. This 12 months, the occasion, happening from March 4 to six, focuses on the theme “The Energy of Transition lives right here,” reflecting the present state of the journey business. The Berlin Exhibition Grounds will function the important thing knowledge-sharing and networking platform. Over 400 worldwide consultants will present insights into present initiatives and analyze key traits in additional than 200 periods throughout 17 theme tracks.

Individuals can attend the periods in individual or, for the primary time, stream them stay by way of the ITB Navigator. These periods can even be out there afterward ITB Berlin’s YouTube channel. The ITB Navigator affords detailed info on exhibitors, conference and occasion packages, and corridor maps.

The conference is split into 4 phases. The Orange Stage in Corridor 7.1 will talk about developments in advertising and marketing, gross sales, and long-term sustainability within the business. Notable audio system embody Mitra Sorrells and Zoritsa Urosevic. The Blue Stage in Corridor 7.1 supplies a platform for tour operators, airways, vacationer boards, cruise firms, hoteliers, and different business stakeholders. Among the many audio system are Dimitrios Buhalis and Vicki Miller, who will talk about the function of AI in vacation spot advertising and marketing.

The Inexperienced Stage in Corridor 3.1 will deal with particular goal teams and particular curiosity choices, together with a brand new Company Tradition Conflict Observe that explores office tradition challenges. The Purple eTravel Stage in Corridor 6.1 is centered on digitalizing advertising and marketing and gross sales, with tracks exploring matters resembling AI, the metaverse, hyper-personalization, Web3, and blockchain expertise.

For the primary time, the conference will characteristic the ITB Transition Lab. This format will provide concise, high-value info, with advertising and marketing consultants from the locations and hospitality sectors offering data-driven suggestions.

Attendees can now register on-line for ITB Berlin 2025. On-site accreditation won’t be out there. Profitable registrants will obtain their accreditation and badge with a private QR code for entry, despatched by way of electronic mail as a PDF attachment. Tickets are non-transferable.

Extra info is on the market at www.itb.com.