IHG Resorts & Resorts (IHG) marks a rare milestone with its fiftieth anniversary in Higher China. From opening its first property in 1975 to working 800 accommodations right this moment, IHG has performed a pivotal position in driving business progress, enhancing visitor experiences, and supporting the area’s financial improvement. Trying to the long run, IHG reaffirms its unwavering dedication to Higher China by leveraging international experience and native insights to create enriching and rewarding experiences.

Elie Maalouf, CEO of IHG Resorts & Resorts, said: “I’m proud to be celebrating this milestone for IHG. For 50 years, Higher China’s dynamic power and immense potential has been instrumental in our success. Staying true to our objective of ‘True Hospitality for Good’, we’ve got seen unimaginable progress, increasing our presence and constructing a various portfolio of manufacturers starting from luxurious and way of life to premium and important stays. Partnering with regional stakeholders, we’ve got delivered iconic accommodations throughout the area. IHG is poised for a fair brighter future in Higher China with the continued optimization of insurance policies supporting international enterprises. We look ahead to working with our friends and homeowners to ship one other 50 years of excellence and innovation within the hospitality business.”

Pioneering the Future with Higher China

To commemorate this golden jubilee, IHG has embraced inventive and numerous initiatives that spotlight its wealthy heritage and management within the hospitality business. From branding a high-speed practice to showcasing it on iconic skyscraper facades in main cities with dynamic mild shows, in addition to strategic print placements with main media shops, IHG has innovatively engaged with shoppers throughout Higher China. These campaigns not solely strengthened the connection between IHG and its friends but additionally introduced its numerous model portfolio and repair excellence nearer to vacationers, delivering unmatched experiences below the theme “Visitor How You Visitor.”

Reflecting on half a century of progress, IHG has persistently aligned its progress with Higher China’s financial evolution. From spearheading market improvements reminiscent of increasing social media and e-commerce channels, to creating iconic accommodations like Regent Shanghai on the Bund, IHG’s capability to mix a worldwide perspective with native experience has frequently superior the hospitality business within the area. This 50^th anniversary celebrates previous accomplishments and units the stage for a brand new chapter of collaboration and innovation in Higher China.

Milestones of IHG in Higher China:

• 1975: Opened its first lodge in Hong Kong, marking the start of a exceptional journey in Higher China.
• 1991: Launched the Crowne Plaza Resorts & Resorts model with the opening of Crowne Plaza Shanghai, catering to enterprise vacationers and convention wants.
• 2000: Launched the InterContinental Resorts & Resorts model, creating landmark luxurious accommodations and supporting the business’s internationalization.
• 2004: Opened the primary Vacation Inn Specific lodge in Higher China, providing environment friendly service and turning into a progress engine available in the market.
• 2008: Performed a key position in accommodating international friends throughout the Beijing Olympics, with its 100^th lodge opening in Higher China the identical 12 months.
• 2011: Established Higher China as an impartial enterprise unit, reflecting its strategic significance.
• 2012: Debuted the HUALUXE Resorts & Resorts model, exhibiting the artwork of Chinese language hospitality.
• 2016: Launched the “Franchise Plus” mannequin to drive progress in rising markets.
• 2018: Participated within the first CIIE and launched a WeChat Mini Program to reinforce digital visitor experiences.
• 2021: Initiated the “Journey to Tomorrow” program, reinforcing its dedication to sustainability. In the identical 12 months, its mixed open and pipeline lodge depend in Higher China exceeded 1,000.
• 2022: Revamped the IHG One Rewards program and accelerated progress with a document tempo of lodge openings.
• 2025: Celebrates 50 years in Higher China with 800 open accommodations, a testomony to its shared success with the area.

Celebrating ‘The IHG Higher China 800 Membership’ Milestone

In 2025, IHG has reached a big milestone in Higher China with 800 open accommodations, underscoring its model power, localized technique, and sustainable progress. By leveraging market insights and its diversified model portfolio, IHG meets the various wants of friends and homeowners, reaching complete protection throughout luxurious, premium, and important segments.

To have fun this achievement, IHG proudly unveiled the “The IHG Higher China 800 Membership”, highlighting its lately opened flagship accommodations in key locations. These properties symbolize a number of the most notable new openings in Higher China, chosen for his or her strategic areas, distinctive designs, and distinctive services that resonate with the preferences of native vacationers.

The accommodations within the “The IHG Higher China 800 Membership” embrace:

• Luxurious & Way of life: InterContinental Taichung; Shanghai Snow World Resort, Vignette Assortment; Resort Indigo Ningbo Riverside
• Premium: HUALUXE Chongqing Science Corridor; Crowne Plaza Jingmen; voco Zhengzhou Backyard Expo
• Necessities: Vacation Inn Chongqing Science Corridor; Vacation Inn Specific Shenzhen Guangming

Daniel Aylmer, CEO of IHG Higher China, mentioned: “As we have fun 50 exceptional years in Higher China, reaching the milestone of 800 open accommodations is a testomony to our sturdy partnerships and deep understanding of this dynamic market. The launch of the ‘The IHG Higher China 800 Membership ‘ displays our dedication to setting new benchmarks in hospitality—whether or not it’s the posh of InterContinental Taichung, the distinct character of Vignette Assortment Shanghai Snow World, or the comfort of Vacation Inn Specific Shenzhen Guangming. These properties showcase how our manufacturers resonate with numerous traveller wants whereas reflecting native tradition and innovation.

Wanting forward, we are going to proceed to increase into rising cities, elevate digital visitor experiences, and champion sustainable progress by initiatives like ‘Journey to Tomorrow.’ Our strategic concentrate on innovation and localization ensures that we stay a trusted associate to our homeowners and a most popular alternative for friends. Collectively, we’re shaping the way forward for hospitality in Higher China and constructing a legacy of shared success.”

In the present day, IHG boasts 13 manufacturers and over 1,300 openings and pipelines in Higher China. This achievement displays its 5 many years of dedication and innovation, resonating with the area’s aspirations. With its legacy of excellence and imaginative and prescient for the long run, IHG is poised to embark on a brand new chapter alongside Higher China’s dynamic market.