IHG Motels & Resorts is celebrating its fiftieth anniversary of operations in Better China. Since opening its first property within the area in 1975, IHG has expanded its portfolio to incorporate 800 resorts, contributing considerably to the expansion of the hospitality business and supporting financial growth within the area.

Elie Maalouf, CEO of IHG Motels & Resorts, expressed pleasure within the firm’s accomplishments over the previous 5 many years. IHG has expanded its presence in Better China by constructing a various vary of resorts, from luxurious and life-style resorts to premium and important stays. The corporate is dedicated to future progress within the area, according to insurance policies supporting overseas enterprises.

To commemorate its fiftieth anniversary, IHG has initiated numerous artistic initiatives to have interaction with shoppers throughout Better China. These embrace branding a high-speed practice, showcasing gentle shows on main metropolis skyscrapers, and strategic print placements with main media retailers.

IHG’s progress has persistently aligned with Better China’s financial evolution, with improvements like increasing social media and e-commerce channels, and creating iconic resorts such because the Regent Shanghai on the Bund.

Vital milestones in IHG’s historical past in Better China embrace opening its first lodge in Hong Kong in 1975, launching the Crowne Plaza Motels & Resorts model in 1991, introducing the InterContinental Motels & Resorts model in 2000, and opening the primary Vacation Inn Specific lodge in 2004.

In 2025, IHG reached a major milestone with 800 open resorts in Better China, highlighting its model energy, localized technique, and sustainable progress. To mark this achievement, IHG unveiled «The IHG Better China 800 Membership», showcasing not too long ago opened flagship resorts in key locations, chosen for his or her strategic areas, distinctive designs, and distinctive services.

Daniel Aylmer, CEO of IHG Better China, stated that the launch of ‘The IHG Better China 800 Membership ‘ displays the corporate’s dedication to setting new benchmarks in hospitality. Wanting forward, IHG plans to proceed increasing into rising cities, elevating digital visitor experiences, and championing sustainable progress.

In the present day, IHG holds 13 manufacturers and greater than 1,300 openings and pipelines in Better China, reflecting its 5 many years of dedication and innovation within the area.