What precisely does it take to show a small startup into a worldwide participant in probably the most aggressive enterprise area of interest in the marketplace? Imaginative and prescient, guts, and an entire lot of endurance. Soft2Bet didn’t begin with an enormous price range or a primed viewers. It started from an concept and a founder who knew what he needed and noticed alternatives the place others noticed roadblocks. He’s Uri Poliavich, a sharp-minded entrepreneur with a daring imaginative and prescient for constructing one thing fully out of the field and utilizing iGaming earnings for good. At the moment, Soft2Bet is without doubt one of the most outstanding gamers within the iGaming market, and in the present day we’re going to discover how Uri Poliavich took Soft2Bet from a startup to the highest of the listing of on-line playing firms.

Story Behind a Visionary

Uri was born in Soviet Ukraine in 1981. Having a really modest begin to his life, Uri explains: “I bear in mind the sensation of starvation probably the most. Not simply the bodily starvation I felt as a child, however the deep starvation to alter my life. I needed to flee the grayness that surrounded me, to interchange it with one thing shiny, significant, and filled with colour and goal”. At 14, he relocated to Israel, the place he accomplished his training and served within the Israeli military, gaining much-needed leadership experience. In pursuit of upper training, Poliavich graduated from Bar-Ilan College with a regulation diploma and at first pursued his authorized profession. His enterprise spirit drove him to Central Asia, the place he was liable for a number of operations that led to his ventures within the iGaming sector.

Working in Asia is believed to have sparked his ardour for iGaming, culminating within the founding of Soft2Bet in 2016. Upon launching, Soft2Bet was only a small startup run from tiny places of work in Malta. At the moment, Soft2Bet boasts 19 worldwide licences in 12 international locations, together with, however not restricted to, Ontario (Canada), Denmark, Greece, Eire, Italy, Malta, Mexico, Romania, Spain, and Sweden. The corporate’s extremely specced out headquarters are positioned within the iGaming capital Malta and analysis and improvement places of work are in Cyprus.

Along with such explosive progress, Soft2Bet additionally developed a proprietary gamification platform, MEGA (Motivational Engineering Gaming Utility), that was awarded “Product Launch of the 12 months” at International Gaming Awards EMEA in 2025. On the primary day of ICE Barcelona, Uri was additionally awarded “Govt of the 12 months” and is listed among the many high 50 most influential Jews globally.

Soft2Bet: Success and Giving Again

Soft2Bet affords a portfolio of over 12,500 video games from a whole lot of suppliers and sports activities betting for over 60 totally different sports activities. Greater than 1 million dwell occasions are held yearly and in over 20 languages. Soft2Bet’s success is obvious within the launch of its well-liked manufacturers like Betinia, Yoyocasino, Campobet, Quickcasino, and Don.ro. Every one of many manufacturers is tailor-made explicitly for markets comparable to Denmark, Sweden, Mexico, and Romania. For operators simply getting into the iGaming market, Soft2Bet’s turnkey options present a completely constructed bundle to kickstart their operations.

In 2024, Soft2Bet determined it was time to do greater than lead the iGaming business — it was time to gasoline it. That’s after they rolled out Soft2Bet Make investments, a €52 million fund with a transparent mission:

• To supply funding between €500,000 and €1 million per challenge.
• To assist bold startups and scale-ups within the iGaming or informal gaming area.
• To search for initiatives with modern tech, comparable to AI-powered instruments, person expertise analytics, or scalable gaming platforms.
• To assist founders who’re constructing the subsequent era of gaming know-how.
• To offer an opportunity to develop with probably the most forward-thinking firms in iGaming.

This manner, Soft2Bet helps these who want to enter the industry and drive additional within the subsequent wave of developments.

With such an inspiring starting and making daring strikes in tech, design, and funding, Soft2Bet below Uri’s management isn’t slowing down anytime quickly. So in the event you’re watching Soft2Bet’s subsequent strikes, don’t blink – the subsequent chapter is already written and can be price studying

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