Boutique Resort Information held its newest Feed Your Thoughts occasion in partnership with Sky Business, exploring the subject of premiumisation driving innovation, hosted at Haymarket Resort in London.
Feed Your Thoughts occasions are co-hosted, content-driven roundtable discussions over breakfast, lunch or dinner. They’re designed to offer resort service suppliers with the chance to tell and form the market.
In partnership with Sky Enterprise, the newest Feed Your Thoughts dialogue focussed on the thrilling – and difficult – theme of premiumisation and whether or not it drives innovation in inns.
Laura Sharpe, COO, Firmdale Accommodations, and Piers Schmidt, founder, Luxurious Branding, kindly ready opening statements arguing for and in opposition to the movement: Does the pursuit of premium choices genuinely drive innovation in inns?
BHN editor Eloise Hanson then kicked off the roundtable dialog, asking hoteliers: What’s the most important problem you face with premiumisation?
From tech investments, attracting and retaining expertise, to scaling an unbiased model, the room buzzed with insights. Key themes emerged:
• Workers members are key to creating emotional connections, however the expertise should advance to assist personalisation.
• Differentiation is transferring in the direction of micro-moments moderately than signature experiences.
Extra takeaways included:
• Innovation begins with understanding your company. Travellers’ expectations have moved on, and to be safe in your model you could crunch the info and switch this into info.
• However the place to speculate? Defining what resonates most with company stays a problem. Unbiased properties could be extra nimble than chains to innovate with choices, however as a risk-averse business innovation tends to occur in tiny increments.
• Balancing modernisation with custom. In a tech-driven age, it’s important to retain the human contact that defines hospitality. We have to supersede visitor expectations to fight commoditisation.
Corporations represented embody Aman, Champneys – Eastwell Manor, Clermont Resort Group, COMO Accommodations, Elegant Resort Assortment, EQ Group, Hart Shoreditch Resort London, Inhabit Accommodations, Kimpton Fitzroy, Kinsfolk & Co, Life-style Hospitality Capital, Mandarin Oriental, South Place Resort, The Mandeville Resort, Doyle Assortment, The Wellesley, Westmont Hospitality Group and extra.
To study extra about how Sky Enterprise can assist your resort, contact Sukh McLatchie at sukhminder.mclatchie@sky.uk.
For additional info about our Feed Your Thoughts occasions, click on here or contact Katie Houghton at katie@internationalhospitality.media / +34 711 02 42 31.