Mightycause is straightforward for individuals who don’t donate typically, who it is likely to be their first time ever donating. It’s straightforward for individuals, and has a very nice interface. Individuals get pleasure from it, and I feel that encourages donors to offer.

Are you able to share a bit of bit concerning the Darkness Rising Challenge?

We’re an arts and psychological well being nonprofit, and we offer free performances in addition to psychological well being assets to the black neighborhood and different marginalized communities. We additionally present free remedy to justice-involved and previously incarcerated individuals of colour and wellness, workshops to the neighborhood as nicely.

Was this your first time taking part in GivingTuesday?

We’ve accomplished GivingTuesday campaigns earlier than however this was the primary yr that we signed up for GivingTuesday by Mightycause.

What had been your targets on your fundraising marketing campaign?

Our objective was to boost $10,000 for our REBUILD program.

What was your technique going into GivingTuesday?

We began communication a few months earlier than GivingTuesday. We began informing individuals about GivingTuesday by our newsletters and on social media. Mariame Kaba, one of many founders of our REBUILD program, gave us a $10,000 match. So we began by letting individuals know that their present could be matched as much as $10,000 for GivingTuesday, with a direct hyperlink to our web page. We eliminated another donate hyperlinks on our web site so we might simply concentrate on our Mightycause fundraising web page for the REBUILD program.

Have been there any challenges or classes realized from the previous that knowledgeable your GivingTuesday plan?

Sure, I feel previously years we began too late. In 2024, as a substitute of simply asking for donations, we began nurturing our donors earlier. That’s one thing that we actually centered on closely. In our newsletters we began by merely informing donors “hey. GivingTuesday is coming”. We made cellphone calls, thank yous, and despatched out customized emails. And I feel that helped loads.

Your group created lots of nice content material and movies surrounding your marketing campaign. Are you able to share a bit of bit about that course of?

I feel that our donor base very a lot prefers to listen to instantly from individuals impacted. What I’ve realized is that to ensure that us to get these tales, we now have to succeed in out to our individuals a lot earlier, particularly with the those who we serve. Some individuals don’t have a telephones or computer systems. So it simply takes a for much longer time to get the tales recorded.

What stunned you probably the most about your GivingTuesday marketing campaign?

We had been very comfortable to see that we acquired lots of new donors! I feel Mightycause is straightforward for individuals who don’t donate typically or who it is likely to be their first time ever donating. It’s straightforward for individuals, and has a very nice interface. Individuals get pleasure from it, and I feel that encourages donors to offer.

What had been some belongings you realized or took away out of your marketing campaign?

Truthfully, I feel we have to begin earlier when it comes it participating our donors. Sending “thank-yous” needs to be one thing we do year-round or quarterly. Additionally we have to begin getting ready for GivingTuesday advertising a lot sooner than we did, particularly when it comes to the movies we create and put up on social.

Are you able to share your total expertise with Mightycause?

We’ve had a very nice expertise with Mightycause. We’ve had an excellent expertise in having the ability to fundraise successfully and having the ability to create a fundraising web page that folks really feel linked to and need to see. On the fundraising pages, individuals can simply see the donations rising. Individuals prefer to see that loads. The pages are participating, and I I do know that we undoubtedly plan to proceed.

What would you inform a nonprofit that was excited about pariticpting in GivingTuesday?

Oh, I might inform them it’s completely price it. I feel it’s very useful. I feel Mightycause made the method very easy. I bear in mind opening up the Mightycause emails that included step-by-step guides. I feel that was actually useful. There was like one for advertising and one other one for growth, and I despatched them each to my advertising and  growth administrators, and we used these. That was actually useful, so I might completely suggest it.

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