• The ‘Purchase Now, Plan Later’ (BNPL) journey reserving mannequin, primarily pushed by Gen Z, grew by over 20% in 2024, making it a mainstream technique of journey consumption.
• Lodge reserving success charges throughout the BNPL section have seen a 70% year-on-year enhance.

The ‘Purchase Now, Plan Later’ (BNPL) journey reserving mannequin permits customers to buy journey merchandise comparable to flights, resort stays, and attraction tickets prematurely, providing them the pliability to finalize their journey dates and locations at a later date. This technique offers vital price financial savings in comparison with conventional direct reserving. In accordance with Fliggy‘s 2024 BNPL Journey Perception, the reserving quantity for BNPL journey merchandise in 2024 has elevated by over 20% in comparison with the earlier 12 months, with Gen Z customers making up practically 1 / 4 of these using this mannequin.

The share of outbound tourism throughout the BNPL journey section in 2024 has elevated by 10 proportion factors in comparison with the earlier 12 months. Furthermore, resort reserving success charges for outbound journey have seen a surge of 70% year-on-year. The highest BNPL order locations in 2024 included Malaysia, Singapore, Thailand, Japan, South Korea, the Maldives, New Zealand, Australia, the USA, and Indonesia. Rising locations like Iceland, Norway, Kenya, the UK, and New Zealand have additionally grown quickly.

The number of journey experiences has continued to evolve, with a big enhance in demand for worldwide cruises, abroad automotive leases, and tickets to abroad amusement parks. The quantity of worldwide cruise bookings noticed a virtually threefold enhance year-on-year.

The BNPL mannequin has gained vital traction amongst customers, particularly youthful demographics. Fliggy information reveals over 45% of customers buying resort packages by way of this mannequin have been new clients. Practically one-quarter of customers choosing this mannequin have been born between 1995 and 1999 (Gen Z), and the proportion of customers born in 2000 or later has seen the quickest development, nearing 20%.

In China, extra customers are turning to dwell streaming for data on journey and occasions. Fliggy, by partnering with Taobao and a community {of professional} dwell streamers, has built-in dwell streaming into the journey business, supporting retailers who might lack assets for efficient dwell commerce. Promotional placements for BNPL merchandise by way of dwell streams and Key Opinion Leaders (KOLs) on Fliggy rose by practically 70% year-on-year in 2024, with a big enhance in conversion charges for dwell streaming gross sales.