The intersection of health, wellness, and hospitality took centre stage on the FIBO meets Riyadh pop-up occasion, held on 27 January at Core Riyadh – a life-style vacation spot that embodies luxurious, innovation, and group.

The unique, invitation-only gathering welcomed senior hospitality leaders from throughout Saudi Arabia, world health gear and options suppliers, and representatives from the Saudi Tourism Authority. 

Organised by FIBO World Health, the world’s main commerce honest for health, wellness, and well being, and co-hosted by Black Coral Consulting and YP Enterprise Consulting, the occasion supplied a dynamic platform for knowledge-sharing and networking.

With the theme targeted on monetising health and wellness areas inside the hospitality trade, specialists explored how the 2 sectors can align to satisfy evolving shopper calls for, drive income, and improve visitor experiences. 

Discussions lined trade developments and improvements, the rising urge for food for transformational wellbeing experiences, and techniques to place gyms and wellness areas as business belongings fairly than operational afterthoughts.

Florian Brauer, Senior World Model Supervisor at FIBO World Health, emphasised the chance for synergy between health and hospitality, notably in quickly increasing markets like Saudi Arabia. “FIBO’s imaginative and prescient is to construct a powerful health trade and a more healthy society. With new inns and resorts opening at an unprecedented tempo within the Kingdom, now could be the time to combine high-quality wellness experiences into hospitality choices,” he mentioned.

In her keynote deal with, Judith Cartwright, Founder and Managing Director of Black Coral Consulting, highlighted the potential of health venues as revenue-generating centres: “Accommodations must shift their mindset – health services ought to be embedded into their business methods. They need to not solely improve visitor experiences but additionally entice native paying members, reworking gyms into social and way of life hubs.”

Yves Preissler, Proprietor of YP Enterprise Consulting, addressed rising developments in health and wellness venue design. Reflecting on the occasion’s location, he famous, “Core Riyadh exemplifies the way forward for fitness-integrated hospitality. It’s not only a health club – it’s a holistic way of life area the place train, leisure, eating, and group seamlessly converge.”

Attendees had been additionally launched to FIBO 2025 in Cologne (10-13 April), which is able to characteristic a devoted hospitality observe, additional strengthening the dialogue between the sectors.

Trying forward, the launch of FIBO Saudi, set to happen on the Riyadh Entrance Exhibition & Convention Middle from 1-3 October 2025, was introduced on the pop-up. This inaugural exhibition will function a key platform for regional and worldwide firms to attach with potential companions and shoppers within the Kingdom’s thriving health and hospitality panorama.

For extra data on FIBO and upcoming occasions, go to fibo.com

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