I usually get requested by occasion organizers if we must always speak about cash in our occasion observe up. It’s a fantastic query as a result of these individuals are desirous to be clear however not wanting to harm future donations.

So do you have to point out how a lot was raised on the occasion? Particularly if it was very profitable?

Sure! In case your occasion was a hit let your visitors and sponsors and donors find out about it!

There ought to be three “thanks” touches after the occasion

Every occasion ought to be adopted up with three “thanks” messages.
All of three of them ought to be donor-centric, letting them know that they’re the heroes whose help makes all of your work doable. All three ought to be very particular about how the cash you raised will assist your group’s mission.

1. The primary contact ought to reference the sum of money raised. In the event you don’t know the precise quantity raised, it’s high quality to offer an estimate. The primary e-mail/letter/telephone name (relying on the donor’s stage of giving at occasion) ought to be inside three days of the occasion if doable. In the event you don’t have all monetary information at the moment simply allow them to know you can be following up with particulars and provides them a ballpark quantity.
2. The second thank it’s best to come about three to 4 weeks after the occasion. This one ought to thank the oldsters once more, in addition to give specifics on how the cash raised can be used to additional your mission.
3. The third thank try to be two months after the occasion and thank them once more and observe up on how your group’s mission has benefited from the cash raised.

I do know it looks like a whole lot of work, however it’s actually definitely worth the effort at this makes your visitors really feel part of your group’s success and retains the great emotions and engagement flowing.

In the event you want an thought for the primary contact, right here is one among my favourite “thanks” letters despatched by a consumer after a current tremendous profitable occasion. The visitors and donors completely cherished this. I truly heard that different nonprofits had confirmed this to their boards for instance of an enticing thanks letter from a gala.