Deliveroo UAE has partnered with Flyby, a pacesetter in digital supply field know-how, to pilot the combination of Flyby’s patented “Sensible Supply Packing containers” into its supply fleet in Abu Dhabi. This modern collaboration transforms supply bikes into cell digital billboards, opening up a revolutionary new platform for out-of-home (OOH) promoting that’s geo-targeted.
Manufacturers can now showcase dynamic content material tailor-made to location, time, and viewers, making this a game-changing alternative for modern OOH promoting that’s hyper-targeted and engages audiences in numerous moments throughout the day. The Sensible Supply Packing containers, outfitted with GPS, built-in sensors, and 5G-enabled know-how, present advertisers with real-time knowledge on impressions, making certain marketing campaign transparency and measurable outcomes.
The adverts displayed on the Sensible Supply Packing containers will characteristic nonetheless pictures with artistic pointers to prioritise highway security. These campaigns will change in rotation primarily based on the pipeline of advertisers, making certain a dynamic and numerous vary of messaging. The partnership displays Deliveroo’s dedication to driving innovation throughout its operations whereas sustaining compliance with native highway security rules accepted by the Built-in Transport Centre (ITC) in Abu Dhabi.
Yazan Aburaqabeh, Director of Operations at Deliveroo Center East, mentioned “At Deliveroo, innovation drives all the things we do. Partnering with Flyby for this pilot permits us to check this distinctive alternative for manufacturers to attach with their audiences in a focused and impactful approach. By reworking our fleet right into a platform for digital promoting, we’re making a cutting-edge OOH promoting platform that diversifies alternatives for manufacturers and redefines how they interact with audiences.”
Saher Khattab, Head of Promoting at Flyby, mentioned “Flyby is a game-changer in promoting – reworking supply bikes into good digital billboards. Think about your model, at eye stage, going the place typical billboards can’t. And with Flyby’s tech, purchasers can run hyper-targeted campaigns with geofenced zones and time of day management. Deliveroo and Flyby showcasing how AdTech improvements enable supply platforms to take advantage of their belongings and create new alternatives for advertising and marketing and income.”
This initiative not solely advantages advertisers but additionally strengthens Deliveroo’s dedication to technology-driven options that improve its ecosystem for companions, riders, and clients alike.