[London: 13th February 2025] – Mews, the main hospitality cloud platform, has expanded its partnership with Criterion Hospitality via a multi-year settlement. This collaboration allows Criterion to automate operations, optimise income administration, and improve the visitor expertise with Mews’ built-in Property Administration System and Income Administration System.
Criterion Hospitality, the operational arm of Criterion Capital, manages a various portfolio of upscale and mid-range way of life resorts, specialising in remodeling underutilised buildings into thriving hospitality belongings. One standout instance is Zedwell, Criterion’s revolutionary, in-house resort model developed in partnership with sleep consultants. Zedwell provides soundproofed rooms with purified air, body-cushioning mattresses, and ambient lighting, offering an reasonably priced and restful retreat in prime city-centre areas akin to Leicester Sq., Piccadilly Circus, Tottenham Courtroom Highway, and Greenwich. Zedwell plans to scale to eight,500 rooms by 2027, increasing past London into key UK cities like York, Manchester, and Edinburgh.
To drive operational effectivity, Criterion makes use of Mews’ PMS alongside Atomize, the industry-leading income administration platform recently acquired by Mews. This integration automates charges and dynamic forecasting to maximise income and occupancy. It additionally powers self-service kiosks and Mews Funds, automating 100% of reservation funds and lowering handbook duties.
Presently, eight Criterion Hospitality resorts, together with Victory Home Leicester Sq., Meeting Covent Backyard, and the Zedwell portfolio, run on Mews, with additional enlargement deliberate over the subsequent 18 months. At Zedwell Piccadilly Circus, the model’s largest resort, 15 self-service terminals guarantee quick, seamless funds. Greater than half of visitors verify in via these kiosks, and over a 3rd go for on-line check-in earlier than arrival.
Matt Welle, CEO of Mews, commented: “It’s a pleasure to collaborate with forward-thinking manufacturers like Criterion Hospitality. We’ve labored with their workforce since 2021, and their dedication to innovation, effectivity, and prioritising the visitor expertise positions them as a frontrunner in frictionless hospitality.”
Halima Aziz, Head of Resorts at Criterion Hospitality, added: “We’re delighted to strengthen our partnership with the Mews workforce. Their pioneering expertise has enabled us to boost automation all through our visitor journey, permitting our groups to deal with what actually issues – delivering glorious customer support.”
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About Criterion Hospitality
Criterion Hospitality is a number one resort operator, managing a various portfolio of 24 resorts with over 8,500 rooms throughout the UK. Because the hospitality arm of Criterion Capital, we remodel underutilised buildings into thriving way of life resorts, fostering sustainable progress and revitalising city areas. Our in-house model, Zedwell, pioneers reasonably priced, sleep-centric, tech-driven stays in prime metropolis areas, together with Piccadilly Circus, Tottenham Courtroom Highway, and Greenwich. With formidable enlargement plans centered on innovation, effectivity, and environmental accountability, we proceed to redefine city hospitality via distinctive visitor experiences and long-term worth creation.
For extra data, please go to www.criterionhospitality.com
CRITERION MEDIA CONTACT:
Saskia Jiggens, Group Head of Communications and Engagement: [email protected]
About Mews
Mews is the main platform for the brand new period of hospitality. Powering over 5,500 clients throughout greater than 85 nations, Mews Hospitality Cloud is designed to streamline operations for contemporary hoteliers, remodel the visitor expertise and create extra worthwhile companies. Prospects embody BWH Resorts, Strawberry, The Social Hub and Airelles Assortment. Mews was named Finest PMS (2024, 2025) and listed among the many Finest Locations to Work in Lodge Tech (2021, 2022, 2024, 2025) by Lodge Tech Report, and received the Tech Hero 2024 Award at CIODAY. Mews has raised $335 million from buyers together with Goldman Sachs Alternate options, Kinnevik and Notion to rework hospitality.
Katie Halfhead
Senior Communications Supervisor