The Starbucks (SBUX) makeover continues, affecting each the outlets and the individuals who employees them. We’ll study extra about the way it’s going over with clients subsequent week.

The corporate’s “Back to Starbucks” marketing campaign, geared towards bringing clients again to the worldwide espresso chain, is evolving as CEO Brian Niccol, who took over final fall, continues to make adjustments to the corporate’s look and operations. “Our issues are fixable,» Niccol mentioned in October. «Most of what we have to do is in our management.»

The espresso chain is revamping its cafes in a bid to make them really feel extra cozy and welcoming, prioritizing efficiency and speed by making it a mission to get clients their orders inside 4 minutes, and restoring its condiments bar.

Starbucks has additionally introduced again one thing divisive: Sharpies.

Messages on To-Go Cups Make a Comeback

In case your Starbucks order just lately got here to you with hearts or a smiley face on it, the barista in all probability wasn’t flirting with you. Employees have been required to write messages or doodles on each to-go cup as of January. Starbucks didn’t instantly reply to Investopedia’s request for remark, however The Wall Road Journal just lately reported that buyer reactions are operating the gamut from delighted, to confused— to detached.

The employee drawing your doodle may additionally gown slightly in another way. Earlier this month, the espresso chain earlier this month introduced plans to replace its gown code for a “extra constant coffeehouse expertise» that bolsters the model.

“We’re evolving our gown code in all shops to concentrate on simplified shade choices that enable our iconic inexperienced apron to shine and create a way of familiarity for our clients, regardless of which retailer they go to throughout North America,” mentioned Starbucks. 

The up to date look would require staff to pair their inexperienced apron with a company-branded shirt, two of that are offered free of charge, or a stable black shirt with khaki, black, or blue denim bottoms. Beforehand, baristas might put on any shade high or backside with their apron.

The look of the cafes and staff isn’t what has stored clients away from Starbucks, although: It’s the worth, in response to a current Deutsche Financial institution survey. Starbucks is anticipated to report its earnings subsequent Tuesday, whereas shares are down about 9% this yr.