Cloudbeds, the premier hospitality administration software program platform, has in the present day unveiled its 2025 State of Independent Lodging Report.
The findings reveal 2025 is ready to be the “12 months of optimizing efficiency” for impartial hoteliers. Confronted with persistent labor shortages, elevated value sensitivity from vacationers, and a rising market share for branded resorts – which now characterize 72% of all US resorts – impartial operators should sharpen their methods to remain forward.
Now in its third 12 months, the State of Unbiased Lodging Report gives a singular, data-driven look into the worldwide impartial lodging section, highlighting key insights and traits throughout a various vary of property sorts which might be typically ignored in business reporting.
Adam Harris, Co-Founder and CEO of Cloudbeds, stated: “Hospitality is essentially human – and impartial properties characterize its coronary heart and soul. Cloudbeds helps these companies remodel challenges into alternatives, proving that being impartial doesn’t imply being alone. Collectively, we’re constructing a future the place impartial hospitality companies don’t simply survive – with entry to know-how like Cloudbeds Intelligence, they paved the way ahead.”
Key findings from the report embrace:
- Occupancy traits point out stabilization: Demand patterns remained regular in 2024, due to this fact impartial resorts should deal with capturing market share to keep up occupancy ranges in 2025.
- Pricing hits a ceiling: After years of fast development, the worldwide common every day fee (ADR) declined by 1% in 2024, reflecting softening demand and elevated value sensitivity amongst vacationers.
- OTAs proceed to dominate: In 2024, on-line journey businesses (OTAs) captured 61% of all bookings for impartial properties, that are much more reliant on OTAs than branded resorts.
Primarily based on a wealth of aggregated and anonymized information from the world over, Cloudbeds has additionally recognized 5 new traits poised to reshape the impartial lodging market in 2025. These embrace the rise of value-driven journey, elevated reliance on extra income streams, rising prices, labor shortages and excessive employees turnover, in addition to the widespread adoption of AI in hotel operations.
The report’s findings are grounded in information from greater than 20,000 impartial properties in 150 nations. The outcomes are divided into 4 areas: North America, Latin America (together with Mexico), Europe, and Asia Pacific (together with Australia and New Zealand).
To obtain a free copy of Cloudbeds’ 2025 State of Unbiased Lodging Report, go to https://www.cloudbeds.com/hospitality-industry-report/