Sabre Corporation, a number one international journey expertise firm, in the present day introduced the launch of British Airways’ New Distribution Functionality (NDC) content material in Sabre’s journey market. Beginning in the present day, Sabre-connected journey businesses worldwide can store, e-book, and repair NDC provides alongside conventional ATPCO/EDIFACT choices.
By activating NDC by Sabre, businesses will seamlessly handle British Airways’ provides and orders by way of Sabre Purple 360, Sabre Purple Launchpad™, and the Sabre Supply and Order APIs. Sabre’s multi-source content material technique allows NDC content material to combine easily with conventional ATPCO/EDIFACT choices, offering a unified purchasing expertise that simplifies workflows and enhances productiveness.
British Airways’ Chief Industrial Officer, Colm Lacy, mentioned: “At British Airways, we need to give prospects a seamless digital-first retailing expertise, so we’re happy to increase entry to our unique NDC content material, utilizing Sabre’s expertise, to our businesses worldwide. This may open up much more methods for businesses to go looking, e-book, and repair our provides, all while offering a extra personalised expertise for purchasers throughout the globe.”
“Sabre is proud to proceed main the best way in NDC adoption by offering sturdy expertise options that empower our prospects to evolve with the trade,” mentioned Kathy Morgan, Senior Vice President, Distribution Expertise, Sabre Journey Options. “Our partnership with British Airways demonstrates our dedication to constructing a contemporary journey market the place businesses have entry to essentially the most complete content material portfolio obtainable.”
At present, 1000’s of businesses in over 150 nations use Sabre’s NDC capabilities to effectively store, e-book, and repair dynamic airline content material. By incorporating BA’s NDC content material, journey sellers acquire entry to extra personalised provides, enabling them to remain aggressive and ship distinctive worth to vacationers.