IHG’s Crowne Plaza has uncovered patterns in how individuals stay and work in its second white paper, Main the Cost in Blended Journey.
At the moment, 66% of U.S. and U.Ok. travellers actively mix enterprise journeys with private leisure time, up from 53% in 2022. Amongst them, 56% say the power to journey whereas working (i.e. blended journey) is a key advantage of distant work.
A YouGov survey of over 12,000 individuals throughout the US, UK, Germany, Australia, Singapore, Japan, Saudi Arabia, UAE. and India. The findings revealed 72% of respondents in different markets surveyed agree blended journey is helpful and affords higher flexibility, suggesting vacationers all over the place are desirous to take advantage of their time away.
“Flexibility in the place and when individuals work is now an expectation for as we speak’s professionals,” stated IHG Accommodations & Resorts Vice President of Model Administration – International Premium Manufacturers, Ginger Taggart.
“Crowne Plaza has tracked the evolution of work-leisure integration for years. Blended journey has shifted from a development to a everlasting lifestyle—whether or not it’s extending a enterprise journey, working remotely from a dream vacation spot, or discovering inspiration on the go.
“As this shift evolves and turns into extra subtle, we’re not simply responding to it—we’re actively shaping the way forward for it by reimagining Crowne Plaza resort designs, creating curated social areas, and rolling out purpose-driven experiences that assist a extra dynamic, fulfilling manner of touring.”
The white paper reveals 4 rising traits pushed by travellers in search of higher flexibility as a way to attain broader objectives.
“Blended journey is now key to each private {and professional} progress, with vacationers linking their journeys to self-improvement, ability improvement, and artistic exploration. In contrast to conventional journey, which targeted on relaxation and recharging, as we speak’s travellers see time away as an lively pursuit that fuels creativity and enhances well-being,” the report discovered.
“Blended journey affords a robust catalyst for creativity by exposing people to new environments that encourage recent concepts. The YouGov survey findings additional again this development, revealing the highest motivator for combining work and leisure journey is to discover locations they in any other case wouldn’t have visited (40%).
“The need to be stimulated by new environment has at all times been a part of why we journey, and Crowne Plaza meets this want with quite a lot of inspiring assembly and occasions areas – from Victorian ballrooms at Crowne Plaza Royal Victoria Sheffield within the U.Ok. to the expansive 38-acre campus of Crowne Plaza Atlanta SW – Peachtree Metropolis within the U.S., full with an outside amphitheater.
“Wellness is now woven into each side of life, and journey isn’t any exception. Thirty-five (35) % of YouGov survey respondents stated blended journey helps them set up more healthy routines and scale back stress.
“Embracing this development, Crowne Plaza has developed a collection of every day rituals designed to advertise psychological and bodily well being throughout friends’ keep, equivalent to energizing smoothies at Crowne Plaza Helsinki – Hesperia throughout breakfast packed filled with substances to kick begin your morning to Crowne Plaza Amsterdam – South internet hosting weekly guided runs to assist friends relive stress and wind down.
“New traveller calls for are all about getting essentially the most worth from our money and time. Each second, greenback, and ounce of power spent is anticipated to really feel significant. Based on the YouGov survey, the highest advantage of this development is the power to increase journeys at a decrease private value – with 70 % of respondents saying inexpensive offers or facilities that cater to each enterprise and leisure would encourage them to pursue blended journey experiences.
“By way of the IHG One Rewards program, members staying at a Crowne Plaza resort can earn and redeem factors free of charge nights, unlock entry to unique experiences and occasions, and revel in Milestone Reward advantages equivalent to bonus factors, Meals & Beverage Rewards, Confirmable Suite Upgrades, and rather more.”