
Tens of millions of NHS employees and emergency employees are about to lose a well-liked low cost at Asda – and it’s left many feeling let down.

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Asda has introduced that its partnership with the Blue Mild Card scheme is ending on twenty seventh Might 2025.
From thirteenth Might at 11am, Blue Mild Card members might not hyperlink their low cost to the Asda Rewards app. Then, from the top of the month, the deal will disappear altogether.
This transfer comes as a blow to these working in healthcare, emergency companies, social care, lecturers (who have been only recently added to the scheme) and the armed forces, who’ve been utilizing the 5% again supply on chosen recent merchandise in-store.
With meals costs nonetheless excessive and plenty of households feeling the pinch, shedding this small enhance could make a giant distinction.
What was the deal?
Blue Mild Card holders might hyperlink their account to the Asda Rewards app and get 5% again in Asda Kilos on sure recent merchandise. This included issues like meat, fruit and veg, dairy, bread and recent fish.
The cashback went into your Asda Rewards Cashpot, which you can then use in your subsequent store.
However there have been limits. You possibly can earn as much as £100 a day, and it didn’t embrace Simply Necessities, alcohol, on-line orders, or non-fresh merchandise.
And now it’s going.
When does the deal finish?
- 13 Might 2025 (11am) – you may not hyperlink your Blue Mild Card to the Asda Rewards app
- 27 Might 2025 (11:59pm) – the deal ends fully. After this, no extra 5% cashback for Blue Mild Card customers
Why is it ending?
Asda hasn’t given a motive, and neither have Blue Mild Card.
The phrases have at all times mentioned the supply might be withdrawn at any time.
It’s value noting that different supermarkets do nonetheless supply some perks for key employees.
We’ve pulled collectively a full information to Blue Light Card discounts which reveals the place you may nonetheless save.
What are you able to do now?
- Expend your Asda Kilos – should you’ve been incomes cashback, be sure to spend what’s in your Cashpot earlier than it will get forgotten
- Verify our full checklist of Blue Mild Card reductions – there are nonetheless financial savings available at locations like Iceland, New Look, Halfords and extra
- Signal as much as Asda Rewards anyway – whereas the Blue Light supply is ending, the common app nonetheless has personalised gives, “missions” and rewards
Shedding this perk is irritating, particularly when each little helps.
However don’t let this be the top of your financial savings.
There are nonetheless loads of methods to get money off your food shop and maintain your spending in verify.