NORTH BETHESDA, Maryland—Choice Hotels International, Inc. started the subsequent chapter of its reimagination of the Radisson Resorts Americas manufacturers, which it acquired in 2022, with the introduction of recent visible identities, together with new logos for Radisson, Radisson Blu, and Radisson People. The most recent appears to be like draw from these manufacturers’ legacies whereas embracing Alternative Resorts’ imaginative and prescient to shake up the resort trade’s upscale and higher upscale segments.
The brand new logos shepherd in a brand new part of developments for these manufacturers underneath Alternative and are amongst a number of parts that the corporate will start to implement at inns within the Americas this 12 months following its repositioning of Radisson, Radisson Blu, and Radisson People in 2024 to draw extra upscale friends and traders and optimize income for homeowners.
“Since our integration of the Radisson manufacturers, we’ve sharpened their model propositions to captivate vacationers who’re on the lookout for a resort keep that stands above the remaining. This 12 months will mark only the start of our efforts to translate that imaginative and prescient into one thing prospects can expertise and revel in on property,” mentioned Indy Adenaw, senior vp and normal supervisor, upscale manufacturers, Alternative Resorts Worldwide. “We’re excited to usher in a brand new period for these beloved Radisson manufacturers. At Alternative Resorts, we’re by no means ones to relaxation on our laurels. We’re dedicated to additional strengthening and distinguishing these manufacturers inside an more and more aggressive panorama in order that homeowners might be assured they’re gaining a very nice worth from their funding.”
Later this 12 months, Alternative will launch new meals and beverage ideas at Radisson inns, together with different enhancements to the visitor expertise. Beginning with an upcoming resort in Grenada, Radisson Blu properties may have practical Scandinavian-inspired public areas and guestroom designs, together with a “Get Prepared Second” wall housing an arrogance and full-sized closet. Alternative can even introduce new facilities together with bathe, hair, and physique merchandise at Radisson and Radisson Blu inns.
All these developments are rooted within the manufacturers’ philosophy of approachability and honoring their heritage of hospitality whereas additionally difficult norms within the upscale segments.
Radisson
The 115-year-old Radisson model was first established in america by hotelier Edna Dickerson. In a nod to its roots, the brand new Radisson brand references the unique signage with an uppercase font that was as soon as displayed on inns throughout the nation. The trendy interpretation presents an elongated typeface.
Radisson Blu
The primary Radisson Blue resort opened because the SAS Lodge in Denmark in 1960, was designed by architect Arne Jacobsen and was heralded as a design-forward resort, an indicator retained by the model at the moment. The brand new Radisson Blu brand honors this heritage of Scandinavian design. A minimalist gradient typeface and the extensive spacing between the letters attracts folks in. Radisson Blu inns entice vacationers looking for a keep that mixes fashion with substance, innovation with consolation, and a way of belonging.
Radisson People
The brand new Radisson People brand is refined, accentuating the person character of the boutique and unbiased inns within the tender model assortment. The brand harmonizes with Radisson Blu’s, its companion within the higher upscale section, to replicate an elevated resort keep.
Radisson-branded properties will start exhibiting the brand new visible identities by means of property signage and different on-site supplies this 12 months, beginning with the Radisson Lodge El Paso Airport in Texas and the Radisson Blu Fargo in North Dakota.
In 2025, friends can go to new Radisson-branded properties in leisure locations. This contains the just lately opened Radisson close to the historic heart of Puebla, one among Mexico’s most visited cities, in addition to upcoming Radisson inns opening in Playa Caracol, Panama, and in San Luis Potosí, Mexico.
Alternative has additionally invested within the Radisson-branded inns in its portfolio. This 12 months, it should start a $15 million renovation of the Radisson Blu Mall of America, turning it into an anchor resort that features the reimagined Radisson Blu model. It additionally accomplished a renovation of the Radisson Salt Lake Metropolis Lodge, with new designs within the foyer, guestrooms, and assembly areas. A second part of the renovation shall be accomplished this 12 months and can embrace the addition of 215 West, an on-site espresso store.