Over 650 delegates gathered at Pan Pacific Singapore this week for the return of the Asia Resort Trade Convention and Exhibition (AHICE) South East Asia.

Following a profitable debut occasion final 12 months, AHICE South East Asia drew a formidable delegate record together with Asia’s prime homeowners and traders together with Blackstone, Starwood Capital, Excessive Avenue Holdings, Ares Asia, Mulpha, Invictus, Ascott, Ark Capital Companions, UOL, Professional-Make investments Group, GuocoLand Group, ALTA Capital, TCC Land, TriO Capital, EXS Capital, Royal Group of Corporations, Lodgis Hospitality and extra, a lot of which took to the stage over the course of the convention program.  

Prime operators within the speaker line up included executives at Nobu Hospitality, SH Accommodations and Resorts (rebranding as Starwood), Six Senses, Journey + Leisure, Amara Accommodations, Capella Resort Group, Ennismore, IHG Accommodations and Resorts, Pan Pacific Accommodations Group, Marriott Worldwide, Artyzen, Far East Hospitality, BWH Accommodations, Concorde Accommodations, Outrigger Hospitality Group, Accor, Radisson Resort Group, Hilton, Ascott, Aryaduta Accommodations, Seibu Prince Accommodations, Interval Worldwide, 1834 Accommodations, La Vie Accommodations, Trilogy Accommodations, Hind Administration, Shangri-La Accommodations, Wyndham Accommodations and Resorts, EVT Accommodations and Resorts, The Lux Collective, Cross Accommodations and Resorts, Marina Bay Sands, HyperHotels, Pill Accommodations, Topotels Accommodations & Resorts, Mad Monkey Hostels and extra.

AHICE South East Asia drew help from over 60 sponsors in 2025, together with Agilysys, Hilton, IHG, Marriott Worldwide, Pan Pacific Accommodations Group and Journey + Leisure Co. as Principal Companions.

Stellar exhibitors included Agilysis, Cendyn, Fever-Tree, FutureLog, Seize For Enterprise, Hastens, HotelKey, Hub OS and IDEAS, Johnsonville Meals, King Koil, Nespresso and Shiji, who showcased their product and companies to prime executives over the course of the two-day convention.  

There was ample alternative to mingle with business leaders with the day program that includes morning, lunch and afternoon breaks, and networking occasions every night. On Monday night, the AHICE ‘After Darkish’ Networking Bar at Pan Pacific Singapore, introduced by International Resort Alliance, Outrigger, Pan Pacific, Self-importance Group, and Westward Whiskey, offered the primary alternative for delegates to return collectively upfront of the convention program.

On Tuesday, delegates loved a Gala Networking occasion at JW Marriott Singapore South Seashore, introduced by APRDO and Marriott Worldwide, to debate the day’s occasions over top of the range meals and drinks. The convention closed with a night of stellar meals and drinks at Pan Pacific Singapore, introduced by International Resort Alliance, Outrigger, Pan Pacific, Self-importance Group, and Westward Whiskey.

Franchising, white-label and co-living among the many sizzling subjects

In a gap session led by STR Senior Director Asia Pacific, Jesper Palmqvist, JLL Accommodations & Hospitality Group Head of Accommodations Analysis – Asia Pacific, Marina Bracciani, and CBRE Accommodations & Hospitality Asia, Director, Stella Blythe, a optimistic market outlook emerged, with alternative within the higher and higher midscale segments, in addition to co-living, discuss of a resurgence in funding exercise in Bali and Jakarta, and excessive price progress.

Franchising was a sizzling matter, with many key operators together with Accor, Hilton and Ascott embracing this selection to broaden in South East Asia and Asia Pacific extra broadly. Hilton introduced three resort signings below its Hilton Backyard Inn model, including over 560 rooms to its South East Asia portfolio.

“Malaysia, Indonesia and Vietnam are experiencing file tourism arrivals as a number of the most-visited locations in South East Asia,” mentioned Hilton Space Vice President and Regional Head of South East Asia, Alexandra Murray.

“We’re rising our targeted service presence to cater to rising intra-regional journey and an upwardly cellular center class arriving from everywhere in the area, trying to ship the whole lot our clients need the place they need it.”

White label administration was one other extensively mentioned matter, with executives from Trilogy Accommodations and La Vie Accommodations and Resorts desirous to faucet into rising demand for white-label options on this area.

Panel discussions additionally highlighted the significance life-style manufacturers in South East Asia, in addition to conventional company resort choices. Asset administration methods had been additionally mentioned, stressing the significance of collaboration with companions, together with Common Managers.

Hoteliers comparable to Pan Pacific Accommodations Group CEO Choe Peng Sum, Professional-invest Group, IHG Accommodations and Resorts’ SVP & MD EAPAC, Rajit Sukumaran, Accor Chief Improvement Officer Asia,Andrew Langdon, and Outrigger Hospitality Group President & CEO, Jeff Wagoner, took to the stage to share their insights into the market in addition to their methods for progress.

In a keynote session, AllSaints Founder Stuart Trevor shared how he’s turning his again on quick vogue with a clothes assortment constructed from pre-loved garments. Pan Pacific Singapore workers took to the stage to mannequin a number of the objects within the sustainable assortment.

Additionally flying in from London was well being and wellness chief Harry Jameson. A former PT to the celebs and highly effective politicians, together with former UK Prime Minister, Borris Johnson, Jameson revealed how he takes his learnings from his 20+ years within the wellness world to create wellness choices for luxurious resort manufacturers comparable to Raffles to fulfill the evolving wants of health-conscious shoppers.

Resort expertise and design within the highlight

Day 2 noticed the debut of the brand new INN Tech Resort Know-how Summit and first-ever South East Asia Design INN Symposium, which came about concurrently in adjoining ballrooms, permitting delegates to benefit from the chance to delve into necessary discussions on each expertise and design over almost three hours.

At INN Tech, main consultants from prime expertise corporations together with Agilysys, FutureLog, Mews and extra mentioned the rise of synthetic intelligence (AI) and ways in which lodges can leverage its powers for better outcomes; procurement software program, in-room leisure, door locking tech, PMS and RMS programs, digital advertising and marketing, robots and extra.

The primary-ever South East Asia Design Inn Symposium noticed a keynote presentation led by WOHA Design Co-Founding Director, Richard Hassell, which explored sustainable design methods applied at iconic properties comparable to Pan Pacific Orchard Singapore. Leaders from the worlds of structure, inside design, funding and operations mentioned the artistic methods design can enhance visitor expertise, and the way manufacturers should evolve to remain related, whereas retaining their core values.

When the AHICE periods returned in the principle ballroom, discussions included the significance of attracting and retaining expertise within the hospitality business was emphasised, with methods together with flexibility, progress alternatives, and neighborhood involvement.

The ultimate session targeted on luxurious and life-style outlooks, noting the resilience of luxurious travellers and the potential for branded residences to finance luxurious initiatives.

View the 2025 photo gallery here – more images and video content to come.