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AI priorities: IT leaders emphasize productiveness over innovation

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AI priorities: IT leaders emphasize productiveness over innovation


IT leaders are nonetheless aiming for the low-hanging fruit when utilizing AI, zeroing in on bettering worker productiveness reasonably than extra superior makes use of reminiscent of enabling innovation or increasing income, in response to a brand new survey.

Over two-thirds of IT leaders have targeted their AI investments on worker productiveness, with simply over half utilizing AI to enhance buyer help or to allow innovation, in response to the AI Priorities Study from CIO.com guardian firm Foundry. Lower than half are utilizing AI to develop income alternatives or to extend the velocity of improvement.

Changing workers with AI seems to be a part of the productiveness objective, with greater than half of these surveyed anticipating that AI will ultimately allow workforce reductions. These expectations run counter to the message from many AI consultants who’ve touted the know-how as extra of an worker assistant than a substitute.

Price chopping vs. innovation

It’s not stunning that IT leaders are targeted on effectivity positive factors and value chopping as they discover makes use of for the comparatively new know-how, says Cheney Hamilton, analysis analyst at Bloor Analysis, a UK IT evaluation agency.

Extra stunning is the contradiction between AI’s perceived position as an worker enhancement instrument and the expectations of workforce reductions, she provides.

2025 AI Priorities Survey: AI Business Objectives

Foundry / CIO.com

“To me, this means that many organizations nonetheless see AI as a cost-cutting train, reasonably than a robust instrument that can be utilized to redefine and enhance how work is finished,” provides Hamilton, additionally CEO of Discover Your Flex Group, a workforce transformation advisor. “I see this as a short-sighted method that would result in expertise loss, disengagement, and potential authorized and moral challenges.”

IT leaders ought to take a look at AI as greater than a productiveness or cost-cutting instrument, she says. “I don’t suppose that specializing in worker productiveness is essentially unhealthy, but when companies cease there, they’re lacking the larger alternative,” she provides. “AI is not only about doing the identical work sooner however reasonably it’s about discovering solely new methods of working.”

Organizations can discover AI with a low barrier to entry by first specializing in worker productiveness and buyer help, says Patrick Richards, CIO of Motive, a fleet administration firm. In some instances, these options may be turned on in IT options already in place.

Many organizations will use AI to enhance productiveness while also driving innovation forward, he provides. For instance, gross sales reps can arrange brokers that conduct deep analysis on prospects earlier than they make contact.

“Is that innovation? Sure. Is that driving productiveness? Completely,” Richards says. “We’re giving our workers agentic platforms and saying, ‘Present us probably the most revolutionary factor you may dream of that improves the productiveness of your position or your crew.’”

No must cost extra

In the meantime, IT leaders responding to the survey are cut up on whether or not they need to pay extra for brand new AI capabilities of their current IT options, with 45% anticipating AI enhancements with out extra costs from distributors. One other 42% say they’re prepared to pay a premium for AI instruments that meet their particular wants. Both manner, value considerations, together with value unpredictability, are putting many CIOs’ AI strategies on edge.

2025 AI Priorities Survey: Cost Preference for AI Features

Foundry / CIO.com

Outdoors AI consultants additionally disagree about whether or not prospects ought to anticipate to pay extra for added AI options. Organizations ought to be cautious of AI as a “free add-on,” Hamilton says.

“It’s key to see that AI is not only one other software program characteristic, however it’s a elementary shift in how work is finished, and it comes with infrastructure, moral, and compliance prices,” she provides. “Companies have to be ready to pay for AI options that genuinely assist them reasonably than anticipating distributors to bundle AI in totally free.”

Many distributors will cost premium costs for AI as a result of they should obtain a return on their investments, they usually should create clear ethics and honest use insurance policies, she provides.

AI instruments require fixed tuning and adaptation to stay helpful and safe, provides Kathryn Wifvat, a knowledge science professor at Merrimack School and College of the Cumberlands.

“Whereas some AI options might develop into commonplace, premium AI capabilities tailor-made to industry-specific wants will possible stay a paid providing,” provides Wifvat, additionally founding father of EdTech firm Nuubi. “Nevertheless, as a result of AI makes workers considerably simpler, rising effectivity and automation, the fee can usually be justified by the elevated return on funding.”

However Motive’s Richards means that many IT distributors gained’t stay aggressive with AI options added. Whereas AI options now value extra in some instances, he doesn’t anticipate the additional costs to carry up for lengthy.

“Like all firms, [IT vendors] must discover methods to make use of AI to avoid wasting value, transfer sooner and construct higher merchandise on the similar or much less value,” he says. “I don’t wish to pay extra for AI identical to I don’t wish to pay extra for merchandise hosted within the cloud. Finally AI will assist firms constructing AI promote AI for much less.”

Agentic AI, touted as the subsequent wave of generative AI, is one space the place a number of pricing paradigms are rising, with IT leaders having to pay close attention to the details versus their anticipated AI agent use.

Funding rolls on regardless of challenges

The Foundry survey additionally finds that 95% of IT leaders say they’re accelerating their use of AI, and almost 9 in 10 have invested or plan to put money into instruments to construct AI capabilities internally. Greater than half plan to increase their AI budgets this year, a slight lower from the 61% who elevated their AI budgets previously yr.

Almost all — about 98% — of IT leaders reported challenges with implementing new AI initiatives. The highest impediments included a scarcity of in-house experience, enterprise case justification, and competing priorities inside the enterprise.

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