Matching presents empower donors to make a bigger impression on the causes they care about. Nevertheless, there’s a big information hole that always hinders organizations from reaching their fullest potential. In different phrases, donors don’t find out about their employers’ initiatives, in order that they’re not requesting their matches. The answer? Advertising matching presents within the donation course of so supporters can entry details about the packages instantly as they provide.
On this information, we’ll cowl 5 of essentially the most impactful ways in which nonprofits like yours are selecting to advertise gift-matching all through the donor expertise. This consists of:
At most corporations, submitting an identical reward takes just a few minutes—and advertising and marketing matching presents doesn’t must be troublesome, both.
Why Advertising Matching Presents within the Donation Course of Issues
Along with driving matching reward income, advertising and marketing matching presents may even encourage donors to provide extra. In reality, Double the Donation research reviews that 84% of donors usually tend to donate in the event that they know an identical reward is being supplied. Additional, 1 in 3 would give a bigger donation in the event that they knew it was being matched.
In the case of advertising and marketing matching presents, it is smart to start with the purpose at which donors are most extremely engaged within the organizations they’re giving to. And since this sometimes happens whereas donors are actively making their donations, selling matching presents instantly inside the giving course of is likely one of the handiest methods you may incorporate.
Let’s start!
Step #1: Advertising Matching Presents Inside Your Donation Web page
To find out matching reward eligibility, you’ll must know the place your donors work. Fortunately, some of the efficient methods to gather donor employment information is by together with an non-compulsory area instantly inside a company’s donation web page.
Donors are already offering your group with numerous helpful info—akin to their identify, e-mail, telephone quantity, and even perhaps mailing deal with. Many people have a tendency to enter their employer’s identify when prompted, as nicely. That is very true if you present a little bit of context as to why you’re looking for the data within the first place—which is to determine matching reward eligibility to get their donation doubled.
These are some greatest practices for advertising and marketing matching presents inside your donation web page:
- Embed Double the Donation’s autocomplete search device instantly into the web giving varieties.
- Spotlight the advantages of collaborating in matching reward packages, primarily growing impression on the trigger.
By the point a person finally ends up in your donation web page, they’re possible able to assist your trigger. Highlighting matching presents merely permits them to entry one other highly effective solution to give—with out reaching again into their very own pockets to take action.
In reality, selling matching presents on the donation kind is even identified to extend the general kind conversion charge!
Instance Content material:
- “Please enter your using firm’s identify to find out your eligibility for a company matching reward.”
- “Does your employer supply an identical reward program? Enter your organization identify beneath—if your organization does match, you’ll obtain extra info by way of e-mail.”
Step #2: Advertising Matching Presents on Your Affirmation Display screen
Your donors are clearly enthusiastic about your group—and so they’re at a considerably excessive degree of engagement upon finishing a web based donation. Make sure to use the affirmation web page to focus on simply how straightforward it may be for donors to double their donations by taking a single extra step past their preliminary presents.
These are some greatest practices for advertising and marketing matching presents inside your affirmation display screen:
- Make the most of related visuals to seize supporters’ consideration.
- Inform donors that almost all corporations’ matching reward submission processes might be accomplished in lower than 5 minutes.
- Embed Double the Donation’s matching reward plugin instantly in your donation affirmation display screen to supply donors with easy accessibility to firm pointers and varieties.
By that includes matching presents instantly on the donation affirmation web page, you may intention to leverage donors’ giving momentum whereas your group and its trigger are nonetheless contemporary on their minds. It’s efficient and easy, and lots of supporters shall be pleased to take this subsequent step—maybe even instantly!
Instance Content material:
- “Thanks for giving to assist your native Cat Rescue Membership. Your donation of $200 was profitable. See in case your employer will double that quantity with an identical reward!”
- “Donation full! Search our matching reward database to search out out in case your contribution is eligible for a company match.”
Step #3: Advertising Matching Presents With Acknowledgment Emails
When your nonprofit receives a present, it is best to at all times you’ll want to thank the giver—which is commonly executed by means of donation follow-up (affirmation, acknowledgment, and so on.) emails. This e-mail can also be an excellent alternative to advertise matching presents to your donors. Their donations possible stay contemporary on donors’ minds, and a bit nudge saying that they’ll double their donations—with out shelling out one other cent—can go a great distance.
These are some greatest practices for advertising and marketing matching presents inside your acknowledgment emails:
- Incorporate hyperlinks to your devoted matching reward fundraising web page the place donors can simply find extra info.
- Use graphics or textual content hyperlinks to catch your reader’s eye and shortly have interaction with them on the subject.
- Automate your follow-up emails to make sure each donor receives your message in a well timed method and with out worrying about any presents slipping by means of the cracks.
- Present hyperlinks to recipients’ firm pointers and varieties, or encourage donors to conduct a fast search of your easy-to-use on-line firm search device.
A person who has already made a donation to your group has demonstrated that they’re clearly enthusiastic about your trigger. Be sure that to focus on matching presents within the acknowledgment letters and emails that get despatched out, emphasizing the elevated impression that matching presents can have in your mission.
Instance Content material:
- “Thanks on your beneficiant donation to Atlanta College. Please click on the button beneath to find out whether or not your reward is eligible for a company match out of your employer!”
- “Do you know that many companies supply worker giving packages the place they match donations to the Cat Rescue Membership? The tax-deductible element of your membership is often eligible to be matched as nicely!”
Step #4: Advertising Matching Presents With Comply with-Up Emails
After sending your preliminary acknowledgment e-mail, think about following up with a devoted e-mail particularly centered on matching presents. This follow-up can stand out in a recipient’s inbox. Plus, it serves as a mild reminder and helps them take the following step to maximise their impression.
Why is that this essential? Many donors are involved in matching presents however could not know easy methods to full the method on their very own. A well-crafted, stand-alone e-mail can present the readability and encouragement wanted to show curiosity into motion.
These are some greatest practices for advertising and marketing matching presents with devoted follow-up emails:
- Focus the e-mail completely on matching presents. Hold the message quick, clear, and to the purpose—centered on the chance to double and even triple their contribution.
- Use personalised content material when attainable. Reference the donor’s latest reward and, if accessible, their employer’s matching reward program to make sure the method is tailor-made and related.
- Present a step-by-step information or hyperlink to a device the place donors can seek for their employer’s program and full the request.
- Incorporate visible parts. Use eye-catching buttons, graphics, or banners to attract consideration to key factors, akin to “Submit Your Match” or “Double Your Affect.”
For the most effective outcomes, we suggest triggering your matching reward follow-up emails inside the first 24 hours of a donor making a present. This lets you seize their consideration whereas they’re nonetheless extremely engaged along with your trigger!
Instance Content material:
- “Do you know that your employer, the House Depot, presents a beneficiant matching reward program? Click on right here to entry your match and make a bigger impression for our trigger! [link to match page]
- “Your donation of $100 possible qualifies for an identical reward from the Walt Disney Firm. Submit an identical reward request to your employer by finishing the next steps. Then, tell us if you’ve submitted your match by clicking the hyperlink beneath!”
Step #5: Advertising Matching Presents With Matching Present Recognition
At this level within the course of, you’ve possible already thanked your donors for his or her preliminary contributions to your trigger. Most likely even inside the first 24 hours or so! However on your matching reward donors, the appreciation shouldn’t cease there.
Recognizing your matching reward all-stars after you obtain their company match is a good way to proceed selling matching presents to your supporters. On the identical time, you may enhance the chance that donors will take part within the matching reward course of for the years and donations to return.
These are some greatest practices for advertising and marketing matching presents with matching reward recognition:
- Thank your matching reward donors privately to specific your gratitude on behalf of the group and its beneficiaries.
- Take into account recognizing accomplished matching presents publicly as nicely—akin to inside a publication or social media submit. This may be a good way to thank donors and encourage others to take part.
- Acknowledge that matching reward donors went above and past to request a company match on behalf of your nonprofit.
At this level, it’s additionally an excellent thought to reiterate the doubled impression made attainable by company matching presents.
Usually, your matching reward recognition efforts would be the final touchpoint you’ve with a supporter concerning a selected donation. You’ll wish to go away donors with a constructive impression to make sure they’ll proceed the connection they’ve along with your trigger!
Instance Content material:
- “Thanks on your beneficiant assist of the Cat Rescue Membership. We’re pleased to tell you that we simply acquired a company match on account of your latest donation, and we vastly respect the effort and time you took to request the match on behalf of our group.”
- “Do you know that hundreds of corporations match donations made by workers? Our donor, Jennifer, simply secured a 2:1 match on her most up-to-date reward, enabling her beneficiant $500 contribution to deliver $1,500 price of impression on our mission. Discover out in case your reward could also be eligible, too!”
Remaining Ideas & Extra Matching Present Advertising Assets
When marketed nicely, requesting an identical reward might be seen as the following logical step {that a} donor takes upon submitting their preliminary reward. If you incorporate matching reward advertising and marketing efforts into your general donation course of, you may assist information donors seamlessly from one activity to the opposite.
Start implementing the promotional methods outlined on this submit. Then, see the place it brings you by way of matching reward success. You received’t be sorry!
In the event you’re involved in studying extra about matching presents, learn up on our different complete company fundraising guides:
- Corporate Matching Gift Programs: The Definitive Guide for Growing Your Revenue. Tens of millions of people work for corporations that match presents, a lot of that are possible your donors. Discover out extra about matching presents and why the packages proceed to be underutilized. Plus, see what you are able to do to boost extra by means of the funding supply!
- Improving the Donor Journey with Matching Gifts. Advertising matching presents in your donation course of isn’t the tip of the journey on your donors. Nevertheless, it does present an extra touchpoint for ongoing engagement. Study extra about bettering your donors’ journey along with your group on this information.
- The Ultimate Guide to Marketing Corporate Matching Gifts. Uncover extra alternatives for advertising and marketing matching presents to your viewers, together with on-line initiatives, offline efforts, and extra. Entry the free, downloadable information to study extra and get began refreshing your promotional technique.
