WITH ABOUT 120 SOFITEL PROPERTIES, MORE THAN 120 BOUTIQUE HOTELS UNDER MGALLERY, AND A GROWING PORTFOLIO OF EMBLEMS’ BESPOKE DESTINATIONS, THE GROUP REPORTS A RECORD GROWTH IN 2024 WITH CLOSE TO 90 HOTELS SIGNED IN THE PIPELINE TO BE OPENED IN THE COMING YEARS UNDER THOSE MAGNIFICENT BRANDS.

• As Sofitel concludes its Sixtieth-anniversary celebrations in 2024, the model’s rebirth interprets right into a reignited pipeline, with 32 new accommodations to be opened over the approaching years. After the most recent profitable opening of Sofitel Cotonou Marina Resort & Spa in Benin, Sofitel will preserve increasing into key locations corresponding to Egypt, Vietnam, Portugal, Eire, Mexico and India;
• Sofitel Legend additionally sees a development milestone in 2024, with the signature – in solely twelve months – of 3 new flagships to be opened in Prague, India and in Egypt, in entrance of the enduring Giza Pyramids.
• The identical fast-paced dynamic is underway among the many assortment manufacturers:
  • MGallery, the storied boutique-hotel model, is unfolding a brand new chapter with 48 accommodations within the pipeline, increasing into new territories corresponding to Japan, the Caribbean, and Mexico.
  • Emblems, Accor’s new high-end assortment model, makes a exceptional debut with already 7 iconic flagship accommodations signed in Europe, South-East Asia and North America.

“2024 has been a milestone yr for our manufacturers, marking unprecedented improvement momentum. This accelerated pipeline displays the dedication and laborious work of our distinctive groups worldwide, strengthening our community’s consistency, redefining our model id, and elevating our model promise. Two years in the past, this new period was only a imaginative and prescient as we laid the foundations of our new group and formed our strategic roadmap. Right this moment, it has develop into a actuality. There may be nothing extra rewarding than restoring readability and delight to the manufacturers and its proficient folks.”

— MAUD BAILLY, CEO OF SOFITEL, SOFITEL LEGEND, MGALLERY AND EMBLEMS.

Luxurious is all about consistency

Two years after reuniting Sofitel, Sofitel Legend, MGallery and Emblems below the management of Maud Bailly, these flagship manufacturers of Accor’s luxurious and life-style division are reaping the rewards of a complete transformation.

This journey has consisted into restoring readability and consistency to every model id and rejuvenating the prevailing resort community. With main refurbishments underway like Sofitel New York and Sofitel Montreal Golden Mile – set for completion by fall 2025, 26% of the Sofitel community is at present being renovated. Notable renovations, corresponding to Sofitel Athens, Sofitel Bangkok Sukhumvit and the enduring Sofitel Sydney Wentworth have already been met with success.

In the meantime, 8% of the MGallery Assortment portfolio is below renovation, with initiatives like Manly Pacific in Australia, which simply gained Prix de Versailles, or Grand Hôtel Roi Renée Aix-en-Provence in France main the way in which. The worldwide scale of transformation has enabled to launch a virtuous dynamic of renovation.

On the identical time, every of the 9 openings this yr has been a novel second, tailored to replicate the native tradition and the accommodations’ aspirations. These magical experiences are continuously elevating the requirements and influence, such because the inauguration of Sofitel Cotonou Marina Resort & Spa within the presence of Benin Authorities final December twelfth.

This momentum is matched by a surge in improvement, with over 20 accommodations signed in 2024 — confirming the unprecedented traction of improvement of the 4 manufacturers. Efforts are targeted on high-potential markets like Europe, Southeast Asia, the Center East, and Egypt, in addition to resort locations within the Caribbean and Mediterranean. Rising markets corresponding to Mexico and India are additionally seeing vital funding, pushed by the manufacturers’ rising desirability.

“We’ve seen leads triple since 2023, reflecting a robust funding development in our laborious and assortment luxurious manufacturers. By enhancing model desirability, we’ve bolstered our current Sofitel and MGallery portfolios and expanded into key markets and resort locations.”

— Xavier Grange, Chief Improvement Officer Sofitel, Sofitel Legend, MGallery and Emblems

The rise of branded residences additional highlights the manufacturers’ recognition. Landmark initiatives embody Sofitel Residences Downtown Dubai, set to open in 2026, and Sofitel Sapa Resort & Branded Residences in Vietnam, that includes over 400 items. This mannequin additionally resonates with assortment manufacturers, as seen within the Abraj Omar Resort & Residences Makkah – MGallery Assortment in Saudi Arabia.

Africa: A Continent of Rising Alternatives

Over the previous yr, Sofitel and MGallery have achieved exceptional milestones in Africa, pushed by robust native partnerships and strategic openings.

Sofitel Cotonou Marina Resort & Spa in Benin’s financial capital combines French sophistication with native tradition, providing luxurious lodging, various eating choices, and state-of-the-art facilities like a KOS Paris spa and a premier conference middle.

Gem Forest Resort Nairobi – MGallery Assortment, the primary MGallery in Sub-Saharan Africa, debuted in September. Nestled close to Karura Forest, this boutique property options 105 rooms, vibrant eating venues, and a tranquil spa, setting a brand new customary of class in Kenya.

Sofitel and MGallery stay dedicated to unlocking Africa’s huge potential with plans to increase into new markets. After Nairobi, growth continues within the Comoros with Sofitel Moroni and new openings are anticipated in Madagascar and Egypt. Tasks such because the renovation of the Sofitel Abidjan Hôtel Ivoire are additionally underway.

A Report Yr for Sofitel: Celebrating a New Period and 60 Years of French Luxurious Hospitality

Sofitel, the primary luxurious resort model of French origin, celebrated its Diamond Jubilee in 2024, marking 60 years of mixing heartfelt and dedicated luxurious with French zest. This milestone yr launched a rejuvenated model platform, a brand new id, and a world marketing campaign that includes ambassadors Gillian Anderson and Dali Benssalah, reflecting Sofitel’s distinctive signature of cultural encounters.

The yr additionally witnessed Sofitel’s strongest improvement momentum up to now, with 32 accommodations within the pipeline, together with 12 signed in 2024 alone. Notable additions embody 3 new Sofitel Legend properties in Prague with Sofitel Legend The Mozart, celebrating the legacy of Wolfgang Amadeus Mozart, Sofitel Legend in India, but additionally Sofitel Legend Pyramids Giza, providing greater than 60% of its rooms with gorgeous views of the traditional pyramids. These properties be a part of an unique community of six legendary accommodations corresponding to Sofitel Legend Metropole Hanoi which renovated its well-known heritage wing together with the Charlie Chaplin Suite, Sofitel Legend The Grand Amsterdam and Sofitel Legend Casco Viejo in Panama opened in March 2023, all famend for his or her awe-inspiring historical past and timeless class.

The model’s pipeline reinforces its ambition to strengthen management in Europe & North Africa, with 34 accommodations within the portfolio and 6 extra on the way in which, whereas accelerating development in key markets such because the Center East, Southeast Asia, and India. Sofitel has doubled its footprint in Vietnam, including Sofitel Sapa Resort & Residences and Sofitel Diamond Crown Hai Phong to an already spectacular portfolio. Current landmark occasions embody the groundbreaking ceremony for Sofitel Dublin Airport, the signing of Sofitel Jaipur Jawar Circle in India, the opening of the most important Sofitel on the earth (615 rooms) with Sofitel Cairo Downtown Nile in Egypt and the upcoming launch of Sofitel Riyadh, signaling Sofitel’s development in leisure locations alongside its stronghold in enterprise markets.

The Sofitel renewal touches all its classes: Legend, City, Resort, Residences and Airport – tailor-made to the wants and wishes of company has thus cemented its place as one of many largest luxurious portfolios globally, with about 120 accommodations in 49 nations. By its renewed imaginative and prescient and dynamic development, Sofitel continues to redefine French luxurious hospitality, embracing its storied previous whereas boldly getting into the longer term.

The Rise of assortment manufacturers: MGallery and Emblems on the quick monitor to growth

MGallery Assortment and Emblems Assortment are complementary and important manufacturers that cater for an intimate luxurious, the place exclusivity is paramount and lodging are thoughtfully curated to take care of a refined environment.

Luxurious assortment manufacturers MGallery and Emblems are seeing a surge in improvement, with greater than 55 accommodations mixed within the pipeline. MGallery continues to deliver significant and memorable moments to an ever-growing variety of locations. This yr, the model entered Japan with the opening of Resort Sosei Sapporo – MGallery Assortment and unveils the historic Domaine du Liziec Vannes – MGallery Assortment within the West of France.

Thrilling new signings are increasing MGallery’s international footprint, together with its debut within the Caribbean with the signing of The Whimsy Resort – MGallery Assortment in Saint-Martin and Marival Armony Punta Mita – MGallery Assortment in Mexico. MGallery can also be strengthening its vital traction in Europe, with 67 accommodations already open and greater than 19 within the pipeline. The model is increasing quickly throughout Southern Europe (Portugal, Italy, Greece) in addition to Japanese and Central Europe. France stays a dynamic marketplace for the model, with three resort signings this yr.

Within the Center East and Southeast Asia, MGallery has a portfolio of 27 accommodations and 17 within the pipeline, with growth persevering with at tempo. Notably, two accommodations are set to open in Phuket Thailand in 2025, and additional initiatives are in improvement throughout the area, together with Makkah in Saudi Arabia.

In the meantime, Emblems Assortment, the high-end assortment model, is on a robust trajectory with its debut 7 properties signed in all continents and 9 below ultimate negotiations for accommodations in North America, China, Vietnam, and Europe, together with Italy, the UK, and Greece.

“We’re proud to have already got 7 Emblems flagships signed with openings deliberate as of 2025. Although particulars stay confidential, the demand for this emblematic model is rising quickly, and we’re excited to deliver Emblems to life within the coming months, with its first opening in an distinctive location in Europe.”

— Maud Bailly, Chief Govt Officer Sofitel, Sofitel Legend, MGallery and Emblems

The unparalleled development of Sofitel, Sofitel Legend, MGallery, and Emblems underscores the energy of Accor’s strategic imaginative and prescient and brand-driven group. With a strengthened pipeline, iconic openings, and transformative refurbishments, these 4 manufacturers are redefining dedicated luxurious hospitality throughout continents. As they proceed to increase into rising and established markets, their enduring attraction displays a daring dedication to mixing heritage, modernity, and cultural authenticity.

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