Interviewees: Khalifa Bin Braik, CEO, Majid Al Futtaim Asset Administration Enterprise and Sammy Gani, Cluster Normal Supervisor of Sheraton Resort
The hospitality panorama in Dubai continues to evolve with iconic landmarks redefining visitor experiences. One such transformation is the relaunch of Sheraton Mall of the Emirates, a flagship property beneath the Majid Al Futtaim hospitality portfolio. Strategically positioned and seamlessly linked to one of many metropolis’s most outstanding purchasing locations, the Sheraton Mall of the Emirates has undergone a major renovation, aligning with Sheraton’s model ethos of “The World’s Gathering Place” whereas delivering a dynamic way of life hub for contemporary travellers.
To delve deeper into the motivations, investments, and imaginative and prescient behind the relaunch, we communicate to the CEO of Majid Al Futtaim’s Hospitality Division, who shares the strategic course and anticipated affect of this revitalised property. Becoming a member of the dialog is Sammy Gani, Cluster Normal Supervisor of Sheraton Mall of the Emirates, who outlines the operational methods and enhancements that promise to redefine visitor satisfaction and elevate the resort’s market place.
On this unique Q&A, they supply insights into the relaunch, improvements in design and repair, and the thrilling way forward for this iconic property.
Khalifa Bin Braik, CEO, Majid Al Futtaim Asset Administration Enterprise
Are you able to give us an outline of Majid Al Futtaim’s present hospitality portfolio and what distinctive traits do your properties share?
Majid Al Futtaim’s hospitality division contains a mixture of high-profile properties that emphasize luxurious and prime places. Sheraton Mall of the Emirates is a flagship resort, just lately renovated to raise the visitor expertise. The accommodations on this portfolio are designed to merge seamlessly with iconic places, aiming to create dynamic way of life hubs.
As CEO, what’s your strategic imaginative and prescient for the expansion and growth of Majid Al Futtaim’s hospitality division within the coming years?
My imaginative and prescient for progress and growth continues to centre across the buyer expertise. They really must be the main target to ensure that our hospitality division to thrive. It’s not simply our areas which might be evolving however how we work together and have interaction with our clients. We perceive that they produce other choices, so it’s essential for us to foster significant connections and encourage constructive experiences that encourage repeat customized.
The Sheraton Resort is a major property in your portfolio, are you able to inform us in regards to the motivations and objectives behind the relaunch?
The relaunch of Sheraton Mall of the Emirates was motivated by a want to modernize the property and keep its place as one in all Dubai’s most iconic properties. The renovation venture that aligns with Sheraton’s model imaginative and prescient, “The World’s Gathering Place,” offers an opulent and interesting surroundings for all guests. We’re creating greater than a resort and a mall, however a whole way of life hub. Prospects are searching for immersive and interactive environments, and Sheraton Mall of the Emirates paired with the shopping center to do exactly, by offering a hub for purchasing, leisure, eating and wellness.
Might you element the extent of the investments made in renovating the Sheraton Resort, what are a number of the standout options which have been launched?
The intensive renovations included an overhaul of key areas just like the foyer, visitor rooms, suites, membership lounge, and enterprise areas. Standout options embrace a bigger foyer, revamped visitor rooms with a residential really feel, and an enhanced membership lounge with vibrant, inviting decor. This funding helps a seamless mix of luxurious and luxury, setting new requirements for our friends.
What affect do you anticipate the relaunched Sheraton Resort may have on the native economic system and tourism sector?
The renovated Sheraton Resort will increase tourism by attracting each worldwide travellers and regional guests in search of a premium expertise. Its connection to the Mall of the Emirates strengthens its attraction, additional driving footfall and financial exercise on this space. That mentioned, with the vacation season quick approaching, we’re anticipating an inflow of tourism for these trying to have fun, get pleasure from Dubai’s beneficial climate and revel in particular occasions like Dubai Buying Pageant.
Having led varied initiatives inside Majid Al Futtaim, what has been your most rewarding expertise within the hospitality sector to date?
I discover it extremely rewarding to see the transformation of legacy properties like Sheraton Mall of the Emirates. Overseeing a renovation like it is a profession milestone that I’m very happy with, that’s additional bolstered by such constructive visitor suggestions.
Are there any upcoming tasks or expansions inside Majid Al Futtaim’s hospitality sector you can share with us?
We are going to proceed enhancing our hospitality sector by sustaining a robust give attention to creating way of life hubs and enhancing visitor expertises.
Sammy Gani, Cluster Normal Supervisor of Sheraton Mall of the Emirates
What are your major objectives for the primary yr?
My objectives will give attention to maximizing the potential of the newly renovated areas of Sheraton Resort Mall of Emirates, to spice up visitor satisfaction and improve occupancy. My technique contains leveraging the resort’s refreshed picture to drive enterprise progress and set up a stronger market place.
Because the Sheraton Mall of the Emirates Resort undergoes a relaunch, what key methods are you implementing to make sure its success and improve its market place?
Key methods embrace implementing Marriott’s international requirements, optimizing service high quality, and making certain a seamless visitor expertise that pulls each new and returning guests.
How do you propose to align operations and requirements between the Sheraton Mall of the Emirates Resort and Aloft Dubai Creek?
I align operations by capitalizing on our shared programs and values, making certain each properties ship brand-consistent, high-quality experiences. Whereas Sheraton Mall of Emirates focuses on luxurious, Aloft affords a contemporary, budget-friendly expertise. This stability helps a broader market attain and optimized useful resource use.
In what methods are you planning to drive innovation and modernisation on the Sheraton?
Plans embrace using know-how for enhanced service effectivity and digital innovation, like streamlined reserving processes and personalised visitor experiences. The Sheraton’s new design additionally helps a contemporary aesthetic, interesting to up to date travellers and digital nomads.
Are you able to describe your management fashion and the way you plan to foster a collaborative and productive work surroundings throughout your groups?
I’d describe my management fashion as collaborative, specializing in empowering groups to ship excellence. I hope I’ve created a supportive surroundings the place teamwork and open communication are prioritized, serving to my crew members really feel valued and motivated.
What particular enhancements or modifications can friends anticipate on the Sheraton Mall of the Emirates that may elevate their general expertise?
Company on the Sheraton Mall of the Emirates can anticipate refreshed, elegant interiors and enhanced facilities. The foyer and visitor rooms have been redesigned to supply an opulent but comfy ambiance, with new areas such because the reimagined membership lounge and expanded enterprise areas.
What sustainable practices are you planning to introduce or improve at your properties?
I’m dedicated to introducing eco-friendly practices, together with energy-efficient programs and sustainable sourcing for resort facilities. This dedication aligns with Marriott’s environmental objectives, supporting a accountable strategy to hospitality.
Value noting is that the resort already has a LEED Platinum certification, the best stage of LEED score.
What long-term initiatives are you enthusiastic about implementing in your position as Multi-Property Normal Supervisor?
Lengthy-term objectives embrace rising direct bookings by loyalty packages and lowering dependency on third-party platforms. Moreover, I goal to increase the distinctive choices of each properties and develop providers that cater to a wide range of visitor demographics, thereby fostering loyalty and making certain regular progress.
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