Meta Platforms (META) shares rose Monday because the tech large announced plans to introduce paid advertising to WhatsApp, a transfer that expands the corporate’s revenue-generating alternatives.

The corporate, which expects to launch a number of promoting options globally over the following few months, stated that it’s introducing channel subscriptions, promoted channels, and advertisements to its WhatsApp Updates tab, which it says attracts about 1.5 billion customers day by day.

Meta shares, which rose almost 3% to shut round $702 on Monday, have gained 20% for the reason that begin of the yr and are simply 5% beneath their record high, set in mid-February, as of Monday’s shut. The inventory, which is the highest performing member of the Magnificent Seven up to now in 2025, has impressed traders with sturdy AI-driven advert income development and plans to considerably expand its AI capacity.

Final week, startup Scale AI stated the social media large had made a «significant new investment» within the firm, with the event following stories that Meta CEO Mark Zuckerberg has been annoyed with the corporate’s stage of AI progress.

Under, we take a better take a look at Meta’s chart and apply technical analysis to establish vital value ranges that traders will doubtless be watching. 

Pennant Sample Breakout

After reclaiming the 50- and 200-day transferring averages, Meta shares consolidated inside a pennant earlier than decisively breaking out from the sample earlier this month. Furthermore, the relative strength index confirms bullish value momentum and sits beneath the indicator’s overbought threshold to supply room for additional upside.

Nevertheless, it’s price noting that inventory’s rally from its April low has occurred on declining trading volume, suggesting that bigger market participant, equivalent to institutional investors, stay on the sidelines.

Let’s establish two vital overhead areas on Meta’s chart to observe if the shares proceed climbing and in addition find key support levels price watching throughout potential pullbacks within the inventory.

Vital Overhead Areas to Monitor

Additional upside momentum may see the shares initially climb towards $741. This space on the chart would doubtless appeal to important consideration close to the inventory’s all-time high (ATH).

Traders can forecast a price target to observe above the ATH by utilizing the bars sample device. When making use of the evaluation to Meta’s chart, we extract the worth bars comprising the inventory’s transfer larger previous the pennant and overlay them from the sample’s breakout level. This initiatives a goal of round $865 if a continuation transfer performs out, implying 23% upside from Monday’s closing value.

Key Assist Ranges Value Watching

The primary key help stage to look at sits round $635, slightly below the pennant sample’s breakout space. The shares could appeal to shopping for curiosity on this location close to a sequence of peaks that fashioned on the chart between December and March.

Lastly, an in depth beneath this key stage may see Meta shares revisit decrease help close to $603. Traders could search entry points on this area close to the transferring averages and a horizontal line that connects a spread of corresponding buying and selling exercise on the chart stretching again to final October.

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As of the date this text was written, the writer doesn’t personal any of the above securities.