Meta Platforms (META) on Thursday introduced a lawsuit in opposition to a Hong Kong-based firm that has managed to work across the social media large’s promoting detection know-how to advertise AI-powered express apps.

The Fb and Instagram guardian stated it’s suing Pleasure Timeline HK Restricted, which owns a slate of apps referred to as CrushAI, considered one of which permits customers to take an image of an individual and use AI know-how to make the picture sexually express. The lawsuit was filed in Hong Kong, the place Pleasure Timeline relies, Meta stated.

The corporate behind the so-called «nudify» app continued to avoid Meta’s advert overview course of after earlier adverts for the service had been faraway from Meta’s platforms, Meta stated.

Meta additionally stated it was revamping its detection know-how to catch extra adverts that won’t function express content material like nudity in its adverts however are nonetheless selling a service that violates Meta’s guidelines.

The transfer comes after Meta acquired a letter from Illinois Senator Dick Durbin earlier this 12 months, who requested Meta to reply for the way it safeguards in opposition to some of these adverts. The letter cited a report from the tech information outlet 404 Media, who discovered that an estimated 90% of site visitors to CrushAI’s apps had been coming from adverts it had positioned on Meta’s platforms.

Pleasure Timeline didn’t instantly reply to a request for remark.

The swimsuit is the second in opposition to an AI firm in as many days, coming a day after Disney (DIS) and Common teamed up to sue AI picture era firm Midjourney, alleging the corporate has made thousands and thousands in income by violating the copyrights of their properties like «Star Wars» and Marvel Comics.